Head of Retail Media Measurement & Analytics

Home Depot; Smyrna (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

The Home Depot is seeking a Director of Retail Media Measurement to build and lead a center of excellence focused on marketing effectiveness. You will define strategy, build a roadmap, and oversee measurement products and reporting for top suppliers, guiding a team of analysts to derive insights from campaign performance.

This client-facing, highly collaborative role requires cross-functional partnership with sales, data science, IT, product, and monetization teams to develop new measurement

Qualifications

• Bachelor’s degree in analytics, statistics, or marketing.
• 10+ years relevant experience in marketing / media, including at least 4+ years in roles focused on measurement, data & analytics.
• 5+ years leading and motivating teams.
• Background in full-funnel marketing measurement, including direct experience building out media measurement frameworks.
• Experience with MMM / MTA to drive strategic decision-making.
• Direct experience with cross-channel multi-touch attribution analysis required.
• Expertise in experimental design, learning agenda development and best practices.
• High level of comfort with the marketing technology / ad technology landscape, and how different tools interact to understand channel impact.
• A collaborative approach and the ability to triage needs across multiple stakeholders.
• A proven leader and a self-starter who can independently lead both strategy and execution, gain internal consensus, and communicate effectively up and down in a cross-functional environment.
• Ability to translate technical concepts to a non-technical audience.

Responsibilities

• Build a center of excellence for retail media measurement and lead a team of analysts.
• Collaborate with Sales, Data Science, Analytics, Product and Technology to prioritize reporting needs.
• Partner with clients to understand measurement needs and drive improvements.
• Steer methodology and ensure rigorous standards across the organization.
• Lead updates to senior leadership on the data & measurement roadmap.
• Develop and execute the vision and strategy for retail media measurement.

Skills

Courage

Decision Quality

Builds Effective Teams

Ensures Accountability

Instills Trust

Plans and Aligns

Communicates Effectively

Customer Focus

Develops Talent

Drives Results

Education

Bachelor’s degree in analytics, statistics, or marketing

Job description

The Home Depot is seeking a Director of Retail Media Measurement to build and lead a center of excellence focused on marketing effectiveness. You will define strategy, build a roadmap, and oversee measurement products and reporting for top suppliers, guiding a team of analysts to derive insights from campaign performance.

This client-facing, highly collaborative role requires cross-functional partnership with sales, data science, IT, product, and monetization teams to develop new measurement