Senior Marketing Analytics Strategist

KeyBank; Columbus (OH); Hybrid; USD 71,000 - 125,000; Full time

Job summary

KeyBank's Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Senior Analyst to drive consumer household and checking portfolio growth. This hands-on role focuses on segmentation, forecasting, and reporting for Direct Mail campaigns, with exposure to new technologies like Pre‑Approval campaigns and personalized pricing tests.

You will build campaign files, maintain reporting dashboards, support audience segmentation, and contribute to marketing spend forecasts while

Qualifications

• Bachelor's degree in marketing, business, or related field.
• At least 4 years of relevant work experience.
• Knowledge of traditional and digital marketing development processes.
• Understanding of banking products and segment needs.
• Ability to manage multiple projects and prioritize delivery.
• Strong attention to detail and accuracy.
• Excellent oral and written communication skills.

Responsibilities

• Draws marketing strategies and insights from analysis and tests hypothesis; recommends strategy based on insights
• Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations
• Demonstrated presentation development; tailors message as needed; audience includes LOB clients
• Proven relationship-building skills with mid to senior level management and cross-functional teams
• Demonstrated influencing ability through analytical insights, business acumen and LOB knowledge
• Experienced understanding of specialized marketing discipline.
• Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives.
• Coordinates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan.
• Follows established marketing processes and manages risks effectively
• Effectively recognize and elevate potential risk. Have a handle on all team control procedures, testing, and processes where applicable
• Maintains internal policies and procedures including updating and drafting training materials as needed.
• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
• Assist with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
• Performs other duties as assigned; duties, responsibilities and/or activities may change, or new ones may be assigned at any time with or without notice
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Skills

SQL

Forecasting

Segmentation

Reporting

Education

Bachelor's degree in marketing or business

Job description

KeyBank's Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Senior Analyst to drive consumer household and checking portfolio growth. This hands-on role focuses on segmentation, forecasting, and reporting for Direct Mail campaigns, with exposure to new technologies like Pre‑Approval campaigns and personalized pricing tests.

You will build campaign files, maintain reporting dashboards, support audience segmentation, and contribute to marketing spend forecasts while