Chief Consumer Marketing & Growth

KeyBank; Buffalo (NY); Hybrid; USD 128,000 - 268,000; Full time

Job summary

KeyBank is seeking a Head of Consumer Marketing to lead the bank's integrated performance marketing strategy across Consumer Bank, Business Banking, Wealth Management, and Consumer Real Estate Lending. The role oversees digital marketing, analytics, risk, and campaign operations, partnering with product, digital, risk, and compliance leaders to deliver measurable business outcomes and strong governance.

The position directs a multi-level team of approximately 50 employees and emphasizes growth,

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Finance, Economics, Communications, or equivalent work experience.
• Minimum of 10 years of progressive marketing leadership experience.
• Minimum of 7 years leading managers and multi-level organizations.
• Experience operating within highly regulated industries, preferably financial services.
• Proven leadership of large cross-functional initiatives and enterprise-level change efforts.

Responsibilities

• Develop and execute an integrated consumer performance marketing strategy aligned with Consumer Bank growth objectives.
• Translate business, product, and customer strategies into comprehensive marketing plans that drive business performance.
• Establish annual and multi-year marketing priorities, investment strategies, and performance objectives.
• Drive innovation and continuous improvement across all consumer marketing functions.
• Monitor consumer, competitive, industry, and market trends and identify opportunities to differentiate the organization.
• Define and deliver measurable marketing outcomes, including acquisition efficiency, conversion performance, customer engagement, retention, product adoption, and marketing ROI.
• Manage strategic third-party vendor relationships, ensuring strong performance, accountability, governance, and alignment with business outcomes.

Skills

Leadership

Education

Bachelor's Degree

Job description

KeyBank is seeking a Head of Consumer Marketing to lead the bank's integrated performance marketing strategy across Consumer Bank, Business Banking, Wealth Management, and Consumer Real Estate Lending. The role oversees digital marketing, analytics, risk, and campaign operations, partnering with product, digital, risk, and compliance leaders to deliver measurable business outcomes and strong governance.

The position directs a multi-level team of approximately 50 employees and emphasizes growth,