Senior Marketing Analytics Lead — Direct Mail Campaigns

KeyBank; Brooklyn (OH); Hybrid; USD 71,000 - 125,000; Full time

Job summary

KeyBank in Brooklyn OH is seeking a Senior Analyst for the Consumer Bank Checking Acquisition & Marketing Analytics team. The role owns segmentation, forecasting and reporting for Direct Mail campaigns to acquire new customers and deepen relationships.

This hands-on position requires SQL proficiency and experience building dashboards. You will collaborate across marketing, analytics and lines of business, delivering timely insights under tight timelines.

Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required).
• 4+ years of relevant work experience.
• Demonstrated knowledge of traditional and digital creative marketing development process.
• Demonstrated understanding of banking products and segment needs.
• Ability to work on multiple projects and prioritize delivery.
• Strong attention to detail and accuracy.
• Strong oral & written communication skills.

Responsibilities

• Draws marketing strategies and insights from analysis; recommends strategy based on insights.
• Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works.
• Strong writing skills; demonstrates creativity in articulating messages that support recommendations.
• Proven relationship-building skills with mid to senior level management and cross-functional teams.
• Demonstrated influencing ability through analytical insights and business acumen.

Skills

SQL

Dashboard development

Segmentation

Forecasting

Reporting

Education

Bachelor's Degree in marketing, business, or related field

Job description

KeyBank in Brooklyn OH is seeking a Senior Analyst for the Consumer Bank Checking Acquisition & Marketing Analytics team. The role owns segmentation, forecasting and reporting for Direct Mail campaigns to acquire new customers and deepen relationships.

This hands-on position requires SQL proficiency and experience building dashboards. You will collaborate across marketing, analytics and lines of business, delivering timely insights under tight timelines.