Marketing Data Product Lead BI & Analytics

KeyBank

Brooklyn (OH)

Hybrid

USD 80,000 - 150,000

Full time

13 days ago

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Job summary

KeyBank in Brooklyn, OH, is seeking a Data & Business Intelligence Senior Associate to bridge Marketing, Analytics, Data Engineering, and Technology. You will design and optimize marketing data products powering insights, campaign execution, and personalization.

The ideal candidate translates business needs into scalable data solutions, ensuring governance, quality, and value across data assets. This role emphasizes data product leadership and cross-functional partnership.

Qualifications

Bachelor's degree in Data Science, Computer Science, Information Systems, Business Analytics, Marketing Analytics, or a related field.
3+ years of experience in data engineering, analytics engineering, marketing analytics, data product management, or a related discipline.
Experience working with both business stakeholders and technical development teams.
Experience supporting enterprise-scale data platforms and marketing data ecosystems.
Experience translating business requirements into technical solutions.

Responsibilities

Define and maintain the vision, roadmap, and priorities for marketing data products in partnership with Marketing, Technology and Analytics leadership.
Align data initiatives with marketing objectives, customer experience strategies, and business outcomes.
Support integration of Consumer, Commercial, Digital, and B2B marketing data components into the shared data platform.
Identify opportunities to improve campaign effectiveness, customer targeting, attribution, and measurement.
Develop success metrics and measure business value delivered by data products.
Partner with data engineering teams to design and build scalable data pipelines and data models.
Translate marketing and analytics requirements into technical specifications and user stories.
Participate in architecture reviews and solution design discussions.
Support the buildout, expansion, and ongoing maintenance of the enterprise marketing data platform and related data infrastructure
Validate source-to-target mappings and data transformation logic.
Design and maintain reporting-ready data products that support dashboards, scorecards, and executive reporting.
Partner with business stakeholders and BI developers to define reporting requirements, KPIs, and measurement frameworks.
Create and maintain semantic layers, reporting views, and curated data marts optimized for analytics consumption.
Support development of Tableau, Power BI, Looker, and other reporting solutions.
Establish and maintain data definitions, metadata, lineage, and business rules.
Implement data quality standards, monitoring processes, and issue remediation practices.
Ensure compliance with privacy, regulatory, and risk management requirements.
Support enterprise data governance initiatives and stewardship activities.
Standardize business metrics and calculations across dashboards to promote a consistent "single source of truth."
Enable self-service reporting and dashboard development through trusted data products.
Support customer segmentation, campaign measurement, attribution, and journey analytics.
Partner with Data Science teams to support AI, machine learning, and predictive analytics initiatives.
Standardize marketing KPIs and measurement frameworks across channels.
Manage and prioritize product backlogs and enhancement requests.
Facilitate collaboration among Marketing, Analytics, Technology, Data Governance, and Operations teams.
Communicate roadmap progress, risks, and dependencies to stakeholders.
Drive adoption and education of marketing data products across the organization.