Senior Marketing Analytics Manager

garnerhealth; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Garner is seeking an exceptional Senior Marketing Analytics Manager for the Growth Marketing team in New York City. The role embeds within Growth Marketing to operationalize and measure member activation and engagement across channels.

You will own audience targeting, segmentation, and the BI layer powering campaigns, funnels, and lifecycle insights, partnering with Engineering to scale data pipelines and ensure trustworthy metrics.

Qualifications

• 4-6+ years in marketing & growth analytics, BI, or similar data-centric role.
• Growth & marketing analytics, B2C/B2B2C, and product-led growth expertise preferred.
• Hands-on with Snowflake, SQL, Python, and visualization tools.
• Experience with ESP/CRM event data (Iterable, Braze, SFMC, Klaviyo) is a strong plus.

Responsibilities

• Own audience targeting and segmentation for email, SMS, and direct mail campaigns.
• Define, build, and maintain KPIs, metrics, and dashboards (funnel & lifecycle).
• Bridge marketing activity to user behavior in Garner app to optimize communications.
• Design and execute Growth Marketing's A/B testing program and reporting.
• Build data foundations with Data Management and Engineering to ensure trustworthy data.
• Design system-level data solutions and leverage AI to maximize scale.

Skills

SQL

Snowflake

Python

Looker

Tableau

Power BI

A/B testing

Experimentation

Tools

Iterable

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

What you'll be part of

Garner is on a mission to transform the U.S. healthcare system - and we're the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare "win win" - better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. - and using AI to scale that impact further and faster than anyone else can.

We are seeking an exceptional Senior Marketing Analytics Manager to be embedded in Growth Marketing

You will report directly to the Director of Marketing Operations and serve as the dedicated data & analytics partner for our Growth Marketing team.

Growth Marketing is responsible for getting employees to sign up and use their Garner benefit - through email, SMS, direct mail, in-app, in-office materials, and employer-led communication channels.

We're looking for an exceptional, AI-native data & analytics manager to own how member activation and engagement are operationalized and measured across channels. You'll own the audience targeting & segmentation (SQL queries in Snowflake for our email / sms / direct mail targeting, partnering closely with Engineering) and build the Business Intelligence layer that powers our member engagement campaigns, ranging from cross-system data pipelines, attribution modeling, experimentation frameworks, and funnel & lifecycle analysis through core reporting and dashboards. You'll define the metrics behind member growth and ensure those definitions hold consistently across systems. This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and improve health outcomes at scale.

Where you will work:

If HQ: This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

What you will do:

• Targeting & segmentation (campaign operations): Own the audience targeting, segmentation (SQL queries of Snowflake data tables to be built into our Iterable system), and personalization data behind our email, SMS, and direct mail campaigns. Partner with Engineering to troubleshoot upstream Data issues that affect our marketing campaigns, as well as enhance and automate the data mechanics and pipelines so the program can scale.
• Analytics & Reporting: Own how member activation and engagement are measured end-to-end (e.g., Looker dashboards). Define, build, and maintain the KPIs, metric definitions, performance reports, and dashboards Growth Marketing runs on - funnel and lifecycle metrics, email/SMS campaign activity, channel efficiency, operational health, and KPI target setting.
• Product & engagement analytics: Bridge marketing activity to member behavior in the Garner app so the team can optimize communications over time.
• Experimentation: Develop and execute on the Growth Marketing team's A/B testing program and performance reporting.
• Data governance: Build our data foundation alongside Data Management & Engineering, Reporting & Business Intelligence, Growth Product to ensure our data is analysis-ready and trustworthy. Build workflows, documentation, QA practices, and tooling that ensure our metrics are standardized across systems and campaigns.
• Systems & technology stack: Uplevel our data sophistication by designing and building at the systems level, leveraging AI in order to maximize scale and leverage.

What you will bring to the team:

• 4-6+ years in marketing & growth & analytics, business intelligence, growth analytics, marketing analytics, or a similar data-centric role.
• Growth & marketing, B2C, B2B2C, and Product-led Growth subject matter expertise preferred but not required (e.g., customer funnel analytics, cohort and retention curves, channel attribution, lifecycle email/SMS/direct mail performance, targeting/segmentation, personalization)
• Expertise in the modern data stack . Hands-on proficiency with Snowflake, SQL, Python, and visualization tools (e.g., Looker, Tableau, Power BI, or similar). Experience with ESP/CRM event data (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo, or similar) is a strong plus.
• Experience in experimentation & reporting . Familiarity with A/B and incrementality test design, statistics, measureme