Growth Marketing Manager

Garner Health; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Medical/Dental/Vision

401(k) with company match

Flexible spending accounts

Teladoc Health

Job summary

Garner Health is hiring a Growth Marketing Manager to join our Growth Marketing team in New York City. You will shape how Garner drives adoption at our largest clients by developing and optimizing multi-channel campaigns, including email, SMS, and direct mail, to boost member sign-ups and engagement.

You will work closely with Customer Success and client teams to support retention and expansion. We value hands-on experience with cross-channel marketing platforms (Iterable), basic HTML/CSS for

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 4+ years in B2C marketing, member engagement, or growth roles.
• Experience with cross-channel campaigns and marketing platforms.

Responsibilities

• Develop and execute custom client marketing campaigns across channels (email, SMS, direct mail) to drive client retention and member engagement.
• Utilize marketing automation tools (Iterable) to build, test, and optimize campaigns for delivery and engagement.
• Manage marketing asset library and work with designers to update templates for product launches and client customizations.
• Analyze campaign performance metrics and data to generate insights and optimization recommendations.
• Own operational processes (e.g., coordinating with print & swag vendors).
• Collaborate with Customer Success, Product, Data & Reporting on new launches and performance improvements.
• Build scalable processes and AI tools to automate workflows and improve engagement effectiveness.

Skills

Bachelor's degree in marketing

4+ years in B2C marketing

Growth marketing

Iterable

HTML/CSS

Basic design

Cross-channel campaigns

Data-driven

Education

Bachelor's degree in marketing or related field

Tools

Iterable

Figma

Google Slides

Google Docs

Job description

What you'll be part of

Garner is on a mission to transform the U.S. healthcare system — and we're the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

What you'll be part of

Garner is on a mission to transform the U.S. healthcare system — and we're the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.

The result is a rare "win win" — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.

About the role:

We are seeking an exceptional Growth Marketing Manager to join our Growth Marketing team and shape how we drive Garner adoption at our largest clients. This role will report to the VP of Growth Marketing.
We're looking for a Growth Marketing Manager who will develop & optimize marketing campaigns (e.g., email, SMS, direct mail, creating customized marketing assets by customer) at our largest clients to drive member sign-ups and engagement with Garner + support marketing operations. This position will work closely with the Customer Success and client teams to promote Garner to employees and support client retention. As Garner scales fast, you will also build scalable, automated, and efficient processes and tools (including building AI tools). This is a high-impact role at the heart of our growth engine - helping us engage more members, deliver a first-class member experience, and improve health outcomes at scale.

Where you will work:

If HQ: This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.

What you will do:

• Develop and execute custom client marketing campaigns - cross-channel campaigns (eg email, SMS, direct mail, employer-sent communications on Garner) to drive client retention and member engagement
• Utilizing marketing automation tools (Iterable) to build, test, and optimize email/sms campaigns, ensuring optimal delivery and engagement.
• Manage our marketing asset library - including updating Figma/Google Slide/Google Doc marketing asset templates for new product launches, client customizations, etc. and working with designers to develop new marketing collateral
• Analyzing campaign performance metrics and customer data to generate insights and recommendations for campaign optimization
• Owning key operational processes (eg working with print & swag vendors)
• Collaborate cross-functionally: Partner with Customer Success, Product, Data & Reporting to support new product launches, custom client marketing initiatives, and optimize marketing performance
• Build Scalable Processes & AI tools: You will automate workflows and build AI tools for engagement marketing - making us more efficient (i.e. executing on automation & operational improvements) in how we work with stakeholders and how we track, strategize, and execute on member engagement.

What you will bring to the team:

• Bachelor's degree in marketing, business, or related field preferred
• 4+ years of B2C marketing experience in member marketing, member engagement, lifecycle marketing, market operations, growth marketing, or similar role
• Experience from a high-growth start-up, marketing agency, and/or digital health tech company preferred.
• Hands-on experience with cross-channel marketing platforms, preferably Iterable
  • Tactical execution of email, segment, and campaign builds
  • Familiarity with HTML/CSS for basic email template customization
• Basic design experience for marketing collateral (e.g., Google Slides, Figma)
• Results-oriented strategic thinker & analytical problem solver who can break down ambiguous, complex problems, proactively identify opportunities, and translates vision into action - all while managing multiple complex initiatives simultaneously
• Bias for innovative & experimentation, constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders to bring new ideas to life
• A self-starter with the ability to "roll up your sleeves" and juggle multiple priorities & deadlines, doing whatever is necessary to ensure company success; thrives in a fast-paced, dynamic start-up environment
• A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.

Platforms we use

• Iterable, Figma, Google Slides, Google Docs, Mixpanel, Google Drive, Dropbox, Asana, Salesforce, Looker, DubCo, Vimeo

Please note: we are unable to sponsor or take over sponsorship of an employment visa at this time.

Compensation Transparency:

The target salary range for this position is $120,000 - $140,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.

Equal Employment Opportunity:

Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].