Marketing Analytics Lead — Data-Driven Growth & Insights (Hybrid)

Travelers Canada; Boston (MA); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) plan with 5% employer match

Commuter benefits

25 days of vacation time

Hybrid working model

Job summary

Travelers Canada is seeking a Manager of Marketing Analytics in Boston. This senior-level position is responsible for leading data analysis that powers the U.S. marketing team, supporting marketing attribution and forecasting. The ideal candidate should have over 10 years of experience as a Data Analyst or in a related role, with expertise in SQL and statistical programming.

The role emphasizes collaboration with data science and engineering teams and engages in proactive analysis to insights. Benefits include medical coverage, 401(k) plan with employer match, and generous vacation policies.

Qualifications

• 10+ years of experience as a Data Analyst or Strategic Marketing Analyst.
• Expert in SQL and statistical languages (Python or R).
• Proven experience with email, paid search, and paid media.

Responsibilities

• Drive data and analytics for marketing.
• Lead actionable analysis to inform marketing strategies.
• Collaborate with Data Science and Engineering teams.

Skills

Data analysis

SQL

Statistical programming (Python or R)

Marketing analytics

Communication skills

Data visualization (Looker or Tableau)

SEO knowledge

Tools

Google Analytics 4

Salesforce

Looker

Tableau

Semrush

Google Search Console

Job description

Travelers Canada is seeking a Manager of Marketing Analytics in Boston. This senior-level position is responsible for leading data analysis that powers the U.S. marketing team, supporting marketing attribution and forecasting. The ideal candidate should have over 10 years of experience as a Data Analyst or in a related role, with expertise in SQL and statistical programming.

The role emphasizes collaboration with data science and engineering teams and engages in proactive analysis to insights. Benefits include medical coverage, 401(k) plan with employer match, and generous vacation policies.