Senior Marketing Analytics Manager

Datatonic, Ltd.; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-friendly work environment

10 paid holidays annually

Unlimited PTO

Matching 401K Plan (25% of employee's

Health insurance (PPO and HDHP/HSA)

Dental insurance

Vision insurance

Life insurance (1x employee salary)

Short-term disability

Long-term disability

Flexible Spending Plan (medical and?"

Job summary

M-Files is redefining how work gets done with a context-first document management system. We are seeking a Senior Marketing Analyst to own how we measure marketing—from first search to closed-won revenue—and influence global budget decisions.

You will design measurement approaches, manage key analytics tools, and present insights to marketing and revenue leadership across multiple regions, including North America, EMEA and the Nordics.

Qualifications

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.

Responsibilities

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Skills

Salesforce reporting

GA4

Google Tag Manager

HubSpot

Dreamdata

SQL

Power BI

Semrush

Experiment design

Data accuracy

Communication

Tools

GA4

Google Tag Manager

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Dreamdata

Power BI

Semrush

Job description

We know the job search process can feel uncertain and want to be respectful of your time and interest. Thank you for considering M-Files as your next career opportunity.

Who we are:

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

At M-Files, our guiding principles unite us across diverse cultures and personalities:

1. Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
2. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
3. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit M-Files Careers | Open Jobs, Culture & Benefits. Learn more about what earned us the Working at M-Files Inc. | Great Place To Work®.

Summary of the role:

M-Files is a 2026 Gartner Magic Quadrant Leader for Document Management, serving thousands of customers worldwide. We're looking for a Senior Marketing Analyst to own how we measure marketing, from the first search or LinkedIn impression to closed-won revenue.

This is a high-impact role. Your analysis will shape where we invest our global marketing budget, and you'll present your findings directly to marketing and revenue leadership. You'll have the ownership to design the measurement approach, not just maintain someone else's.

Responsibilities and Duties:

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Who you are/Qualifications and Skills:

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

What We Offer:

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)