Senior Marketing Analytics Lead — Hybrid CT Hire

Ledgent Technology

Bethesda (MD)

Hybrid

USD 110,000 - 153,000

Full time

3 days ago

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Job summary

Ledgent Technology in Bethesda, Maryland, seeks a Senior Marketing Analyst to join the Marketing Analytics team on a contract-to-hire basis. The role combines hands-on analytics with strategic storytelling to optimize marketing investments and performance.

3 days onsite and 2 days remote, W2 hourly with Roth Staffing, and salary upon conversion ranges. The ideal candidate will independently execute complex analyses, partner with marketing stakeholders, and deliver decision-oriented insights

Qualifications

Bachelor's degree in a quantitative field.
5+ years of marketing analytics or related analytical role.
Expert SQL with experience across data environments.
Advanced proficiency in Excel and BI tools (Power BI, Tableau).
Ability to independently execute analyses and deliver actionable insights.
Strong written and verbal communication skills.

Responsibilities

Source, evaluate, and combine datasets with clear data definitions and limitations.
Apply cohort, segmentation, trend, and driver analyses to inform performance.
Choose appropriate methods based on business context.
Break down unclear requests into structured analytical plans and collaborate with stakeholders.
Perform self QA to ensure accuracy before delivery.
Document work for reproducibility and knowledge sharing.
Develop narrative findings with recommendations and next steps.