Senior Marketing Analytics Lead — Conversion & Growth

Groundworks; Dallas (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Groundworks in Dallas, TX seeks a Senior Marketing Analyst to serve as the hands-on analytical engine for the marketing organization, bridging conversion optimization and analytics. You will turn complex multi-source data into insights that drive smarter decisions and high-volume reporting in partnership with marketing leadership.

The role emphasizes data-driven testing, funnel optimization, and executive-ready insights, with hands-on SQL/Excel work and BI tools such as Tableau/Looker/Power BI.

Qualifications

• 5+ years in marketing analytics, preferably across multi-location or franchise models.
• Strong SQL and advanced Excel for data extraction and modeling.
• Experience with data visualization/BI tools (Tableau, Looker, Power BI).
• Solid understanding of SEM, PPC, local search, and lead-generation models.
• Comfort working with data that feeds into actionable insights.

Responsibilities

• Analyze marketing performance across SEM, social, programmatic, affiliates, and brand media.
• Diagnose funnel drop-off on landing pages, forms, and booking flows.
• Support the testing calendar: scope hypotheses, size experiments, and read A/B/multivariate results.
• Turn data into assessments of impact, tradeoffs, and opportunities across campaigns.
• Identify key levers and help leadership focus on impactful changes.
• Collaborate with marketing leaders and the Director of Conversion Optimization to guide strategy.
• Produce high-volume recurring reports (daily/weekly/monthly) for acquisition and conversion.
• Ensure data outputs are accurate, timely, and clearly communicated.
• Upgrade analytics workflows and data quality standards.
• Work hands-on with large datasets using Excel and SQL.
• Collaborate with supporting analysts and cross-functional teams.
• Translate raw data into executive-ready insights.
• Modernize marketing analytics and testing data usage across the org.
• Introduce better frameworks and rigor where current efforts fall short.
• Punctual attendance and reliability in reporting to work.
• Perform other duties as necessary.

Skills

SQL

Advanced Excel

Tableau

Looker

Power BI

SEM/PPC

Data Visualization

Marketing Analytics

Tools

Tableau

Looker

Power BI

Job description

Groundworks in Dallas, TX seeks a Senior Marketing Analyst to serve as the hands-on analytical engine for the marketing organization, bridging conversion optimization and analytics. You will turn complex multi-source data into insights that drive smarter decisions and high-volume reporting in partnership with marketing leadership.

The role emphasizes data-driven testing, funnel optimization, and executive-ready insights, with hands-on SQL/Excel work and BI tools such as Tableau/Looker/Power BI.