Senior Marketing Analytics & Insights Lead

Regional Management Corp; Greer, Northern (SC, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Regional Management Corp. is seeking a Senior Marketing Analyst to translate complex market and customer data into growth strategies for our personal loan business.

You will own measurement across direct mail, digital, and lifecycle programs, building reproducible data products and dashboards. You will collaborate with Credit Risk, Finance, Operations, Compliance, and Technology to improve acquisition economics, credit quality, and profitability, while leveraging Python, SQL, and AI tools

Qualifications

• Bachelor’s degree in analytics, statistics, data sciences, economics, finance, marketing, computer science, information systems, or a related quantitative field; equivalent relevant experience may be considered.
• Four or more years of progressively responsible experience in marketing analytics, customer analytics, risk analytics, data science, or a related discipline, including ownership of complex analyses from question through recommendation.
• Advanced SQL and strong Python skills for data manipulation, automation, statistical analysis, visualization, and production-quality workflows; experience with Git-based version control and code review.
• Demonstrated experience working with large, complex datasets in a modern cloud data platform such as Snowflake or a comparable environment.
• Strong grounding in experimental design, causal thinking, inferential statistics, forecasting, segmentation, and predictive modeling.
• Experience developing governed dashboards and decision tools in Sigma or comparable business-intelligence platform.
• Strong working knowledge of approved generative-AI tools for coding, analytics, research, documentation, workflow automation, and quality assurance, including prompt design, output validation, hallucination detection, privacy safeguards, and responsible-use practices.
• Ability to understand lending economics and connect marketing decisions to approval, funding, revenue, credit loss, lifetime value, contribution margin, and return on capital.
• Excellent written and verbal communication skills, with demonstrated ability to influence business partners and present complex analysis to senior leaders.
• High standards for accuracy, documentation, reproducibility, data stewardship, and independent judgment in a regulated environment.

Responsibilities

• Own end-to-end measurement and optimization of direct-mail, prequalified, digital, affiliate, email, and retention campaigns using response, conversion, booked volume, cost per booked loan, lifetime value, net credit loss, contribution margin, and return-on-capital metrics.
• Build customer and prospect segmentation, targeting, offer, channel, and contact-strategy recommendations using credit-bureau, first-party, digital, geographic, and operational data.
• Develop reproducible production workflows leveraging Python, AI tools like Claude, and SQL to score audiences, apply eligibility and suppression rules, assign offers and branches, create mail and lead files, and generate selection waterfalls and forecasts.
• Establish automated quality controls, reconciliations, peer-review checks, documentation, and audit trails so every campaign population, exclusion, offer, and downstream file is complete, accurate, explainable, and reproducible.

Skills

Communication

Stakeholder influence

Analytical mindset

Education

Bachelor’s degree in analytics or related field

Tools

SQL

Python

Git

Snowflake

Sigma

dbt

Job description

Regional Management Corp. is seeking a Senior Marketing Analyst to translate complex market and customer data into growth strategies for our personal loan business.

You will own measurement across direct mail, digital, and lifecycle programs, building reproducible data products and dashboards. You will collaborate with Credit Risk, Finance, Operations, Compliance, and Technology to improve acquisition economics, credit quality, and profitability, while leveraging Python, SQL, and AI tools