Growth Analytics Lead for Marketing & Campaigns

Regional Finance (Regional Management Corp.); Greer (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

Regional Finance (Regional Management Corp.) in Greer, SC seeks a Senior Marketing Analyst to translate complex market and customer data into growth strategies for our personal loan business, owning analytics across direct mail, prequalified offers, digital and affiliate leads, and customer lifecycle programs while building data products and measurement frameworks.

You will automate processes with Python and SQL, partner with Credit Risk, Finance, Operations, Compliance, and Technology, and

Qualifications

• Bachelor’s degree in analytics, statistics, data sciences, economics, finance, marketing, computer science, information systems, or a related quantitative field; equivalent relevant experience may be considered.
• Four or more years of progressively responsible experience in marketing analytics, customer analytics, risk analytics, data science, or a related discipline.
• Advanced SQL and strong Python skills for data manipulation, automation, statistical analysis, visualization, and production‑quality workflows.
• Demonstrated experience working with large, complex datasets in a modern cloud data platform such as Snowflake.
• Strong grounding in experimental design, causal thinking, inferential statistics, forecasting, segmentation, and predictive modeling.
• Experience developing governed dashboards and decision tools in Sigma or comparable BI platform.
• Strong working knowledge of approved generative‑AI tools for coding, analytics, research, documentation, workflow automation, and QA.
• Ability to understand lending economics and connect marketing decisions to approval, funding, revenue, credit loss, lifetime value, and return on capital.
• Excellent written and verbal communication skills and ability to influence senior leaders.

Responsibilities

• Own end-to-end measurement and optimization of direct-mail, prequalified, digital, affiliate, email, and retention campaigns.
• Build customer and prospect segmentation, targeting, offer, channel, and contact-strategy recommendations.
• Develop reproducible production workflows leveraging Python, AI tools, and SQL to score audiences and generate forecasts.
• Establish automated quality controls, reconciliations, and audit trails for campaign data.
• Measure the full customer lifecycle and translate findings into changes to targeting, pricing, and channel strategy.
• Design and evaluate champion/challenger tests, holdouts, A/B and multivariate experiments; determine sample sizes.

Skills

Advanced SQL

Python programming

Experiment design

Communication skills

Senior leadership storytelling

Education

Bachelor’s degree in analytics or related quantitative field

Tools

Snowflake

Sigma

Git-based version control

dbt

Job description

Regional Finance (Regional Management Corp.) in Greer, SC seeks a Senior Marketing Analyst to translate complex market and customer data into growth strategies for our personal loan business, owning analytics across direct mail, prequalified offers, digital and affiliate leads, and customer lifecycle programs while building data products and measurement frameworks.

You will automate processes with Python and SQL, partner with Credit Risk, Finance, Operations, Compliance, and Technology, and