Senior Marketing Analytics & Insights Analyst

Double Good; Chicago (IL); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Popcorn Allowance

401k Plan

Medical, Dental, Vision Coverage

Job summary

Double Good is seeking a Senior Analyst, Marketing Science in Chicago to serve as the senior marketing data analyst for the Marketing function. You will diagnose drivers of organizer acquisition, retention, and marketing return, providing channel, segmentation, and lifecycle analysis to support decisions.

You will partner with Marketing leaders, own cohesive views of marketing performance, and help forecast using segmentation and predictive models as part of an analytics-driven growth strategy.

Qualifications

• 4+ years in marketing analytics, growth analytics, or marketing science with impact on acquisition and retention outcomes.
• Expert SQL on a modern cloud data warehouse (Snowflake preferred); working knowledge of dbt.
• Proficiency in Python or R for segmentation, cohort, and statistical analysis.
• Hands‑on marketing measurement: attribution, incrementality, media efficiency, and CAC / LTV / payback, including the limits of each.
• Experiment design and measurement, including sample sizing and reading results honestly.
• Fluency in Looker or an equivalent BI tool and in product‑analytics or eventing data.
• Storytelling with data: clear written and verbal communication with marketing and executive stakeholders.
• Drives ambiguous projects forward independently.
• Bachelor's degree in statistics, economics, marketing analytics, mathematics, or a related quantitative field, or equivalent experience.

Responsibilities

• Own channel reporting and analysis: performance by youth activity, channel, campaign, and cohort, with certified Looker reporting as the baseline and analysis of what moved and why.
• Build organizer, seller, and buyer segmentation: behavioral and value-based segments that Marketing uses to target, message, and forecast.
• Lead acquisition, retention, and lifecycle analysis: funnel conversion, repeat and referral behavior, and churn drivers, delivered with Marketing on a biweekly cadence.
• Measure marketing spend: channel efficiency, incrementality, and payback (CAC, LTV, ROAS) that inform budget allocation.
• Map the customer journey and market development: organizer paths from first touch to repeat fundraiser, and market penetration by geography, youth activity type, and segment.
• Build toward predictive: churn scoring and lookalike-organizer models with Data Science, and a learning agenda of experiments (A/B, holdout, geo) with Marketing and Product.
• Deliver recommendations, not just reports: translate business questions into data problems and answers into clear, actionable plans for Marketing leadership.

Skills

SQL

Python

R

Looker

dbt

Snowflake

Data analysis

Storytelling

Education

Bachelor's degree in statistics, economics, marketing analytics, mathematics, or a related quantitative field

Tools

Snowflake

dbt

Looker

Job description

Double Good is seeking a Senior Analyst, Marketing Science in Chicago to serve as the senior marketing data analyst for the Marketing function. You will diagnose drivers of organizer acquisition, retention, and marketing return, providing channel, segmentation, and lifecycle analysis to support decisions.

You will partner with Marketing leaders, own cohesive views of marketing performance, and help forecast using segmentation and predictive models as part of an analytics-driven growth strategy.