Senior Marketing Science Analyst: Drive Acquisition & Retention

Double Good LP.; Chicago, Northern (IL, KY); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Popcorn Allowance

401k with immediate vesting

Paid time off

Job summary

Double Good is seeking a Senior Analyst, Marketing Science to join the Data team in a hybrid Chicago setting. You will diagnose organizer acquisition, retention, and marketing ROI, delivering channel, segmentation, and lifecycle insights to guide Marketing decisions.

The role partners with Marketing leadership to own a cohesive view of marketing performance, focusing on churn analytics and predictive modeling, with a strong emphasis on actionable recommendations.

Qualifications

• 4+ years in marketing analytics, growth analytics, or marketing science with demonstrated impact on acquisition and retention outcomes.
• Expert SQL on a modern cloud data warehouse (Snowflake preferred); working knowledge of dbt.
• Proficiency in Python or R for segmentation, cohort, and statistical analysis.
• Hands-on marketing measurement: attribution, incrementality, CAC/LTV/payback.
• Experiment design and measurement, including sample sizing and interpreting results.
• Fluency in Looker or equivalent BI tool and product-analytics data.
• Storytelling with data for marketing leadership clarity.
• Bachelor's degree in a quantitative field or equivalent experience.

Responsibilities

• Own channel reporting and analysis: performance by activity, channel, campaign, and cohort.
• Build organizer, seller, and buyer segmentation for targeting and forecasting.
• Lead acquisition, retention, and lifecycle analysis with biweekly delivery.
• Measure marketing spend: CAC, LTV, payback, and budget impact.
• Map customer journeys and market development across geographies and segments.
• Develop predictive churn scoring and lookalike models with Data Science teams.
• Deliver actionable recommendations to Marketing leadership.

Skills

Marketing analytics

SQL

Python/R

Looker/BI

Storytelling with data

Independent problem solving

Education

Bachelor's degree in statistics/economics/marketing analytics/mathematics

Tools

Snowflake

dbt

Looker

Job description

Double Good is seeking a Senior Analyst, Marketing Science to join the Data team in a hybrid Chicago setting. You will diagnose organizer acquisition, retention, and marketing ROI, delivering channel, segmentation, and lifecycle insights to guide Marketing decisions.

The role partners with Marketing leadership to own a cohesive view of marketing performance, focusing on churn analytics and predictive modeling, with a strong emphasis on actionable recommendations.