Senior Marketing Analytics & Data Science Leader

Kyndryl; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Kyndryl is seeking a Marketing Analytics & Data Science Lead to advance measurement, attribution, and predictive analytics for our marketing programs. This fully remote U.S. role partners with marketing, digital teams, operations, and sales to optimize investments and drive revenue growth.

You will design models, identify opportunities, and translate data into actionable guidance for senior leadership while shaping lifecycle strategies and campaign personalization.

Qualifications

• Bachelor's degree in data science, analytics, statistics, economics, math, CS, business or related field.
• 5+ years in marketing analytics, data science, revenue operations, or related disciplines.
• Advanced SQL across large, complex datasets.
• Strong Python, R, or comparable analytics/visualization tools.
• Experience with attribution methodologies and funnel measurement.
• Experience with CRM, marketing automation, data warehouse, and digital measurement platforms.
• Ability to lead complex analytics projects from problem to implementation.
• Strong communication and data storytelling with senior stakeholders.

Responsibilities

• Lead evolution of marketing measurement frameworks and attribution models.
• Develop multi-touch attribution approaches and channel contribution models.
• Identify measurement gaps and improve data collection and tagging.
• Design predictive models to improve marketing effectiveness and lifecycle analysis.
• Translate findings into actionable recommendations for improved ROI.
• Develop audience segmentation for ABM, digital campaigns, and personalization.
• Present analytical insights to senior leaders and translate methods to business actions.

Skills

SQL

Python/R

Marketing analytics

Data storytelling

AI/machine learning

Stakeholder influence

Experiment design

Education

Bachelor's degree in data-related field

Masters (preferred)

Tools

Power BI

CRM platforms

Marketing automation

Job description

Kyndryl is seeking a Marketing Analytics & Data Science Lead to advance measurement, attribution, and predictive analytics for our marketing programs. This fully remote U.S. role partners with marketing, digital teams, operations, and sales to optimize investments and drive revenue growth.

You will design models, identify opportunities, and translate data into actionable guidance for senior leadership while shaping lifecycle strategies and campaign personalization.