Strategic Marketing Analytics Lead

Kyndryl Inc.; Irving, Northern (TX, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Kyndryl Inc. is seeking a senior Marketing Analytics & Data Science Lead to advance measurement, audience intelligence, and predictive analytics across marketing channels. This role partners with marketing, digital, sales, and data engineering to translate data into actionable business decisions and measurable growth.

The ideal candidate combines deep analytics with business acumen, driving data-driven decisions and innovative techniques to optimize investments and revenue impact.

Qualifications

• Bachelor's degree in a quantitative field such as data science, analytics, statistics, economics, mathematics, CS or related.
• 5+ years of experience in marketing analytics, data science, revenue operations, or related analytical disciplines.
• Advanced SQL skills with experience across large and complex datasets.
• Strong proficiency with Python or R for analytics and visualization.
• Experience developing predictive models, scoring methodologies, segmentation frameworks, or statistical analyses used in business decisions.
• Strong understanding of attribution methodologies, funnel measurement, and marketing performance evaluation.
• Experience with CRM, marketing automation, data warehouse, and digital measurement platforms.
• Ability to independently scope, lead, and deliver complex analytical projects.
• Strong communication and data storytelling skills to influence senior stakeholders.
• Experience leveraging AI/ML techniques to automate analyses and accelerate insights.

Responsibilities

• Lead marketing measurement and attribution evolution across channels and campaigns.
• Design and deploy predictive models to optimize marketing impact and ROI.
• Build audience segmentation frameworks supporting ABM and personalized campaigns.
• Present analytical findings and strategic recommendations to senior stakeholders.

Skills

SQL

Python

R

Predictive modeling

Audience insights

Machine learning

Storytelling

Education

Bachelor's degree in data science or related

Master's degree in data science or related

Tools

CRM systems

Marketing Automation

Data Warehouse

Job description

Kyndryl Inc. is seeking a senior Marketing Analytics & Data Science Lead to advance measurement, audience intelligence, and predictive analytics across marketing channels. This role partners with marketing, digital, sales, and data engineering to translate data into actionable business decisions and measurable growth.

The ideal candidate combines deep analytics with business acumen, driving data-driven decisions and innovative techniques to optimize investments and revenue impact.