Senior Marketing Analytics & Data Science Lead (Remote)

Kyndryl Inc.; Trenton (NJ); Remote; USD 144,000 - 273,000; Full time

Job summary

Kyndryl is seeking a Marketing Analytics & Data Science Lead to advance marketing measurement, audience insights, and predictive analytics across channels and customer lifecycles. You will partner with marketing, campaigns, digital teams, and sales to drive data-driven decisions and revenue growth.

The role blends deep analytics with business acumen, building actionable recommendations and contributing to strategic marketing decisions.

Qualifications

• Bachelor's degree in Data Science, Analytics, Statistics, Economics, Mathematics, CS, Business or related field.
• 5+ years of experience in marketing analytics, data science, or related analytical disciplines.
• Advanced SQL skills overseeing large, complex datasets.
• Strong Python, R or equivalent for analytics and visualization.
• Experience building predictive models and scoring methods for business decisions.
• Solid understanding of attribution, funnel measurement and marketing performance.
• Experience with CRM, marketing automation, data warehouse and digital measurement tools.
• Ability to lead complex analytics projects end-to-end.
• Strong communication and data storytelling; influence senior stakeholders.
• Experience applying AI/ML to automate analyses and accelerate insights.

Responsibilities

• Lead marketing measurement and attribution frameworks quantifying marketing's impact on pipeline and revenue.
• Develop multi-touch attribution, influence metrics, and channel models to guide investments.
• Identify data gaps, improve tagging, metadata, and integrations for accurate reporting.
• Design predictive models: propensity, scoring, audience engagement, lifecycle analysis.
• Apply statistics and ML to uncover patterns and opportunities in large datasets.
• Translate findings into actionable recommendations to boost conversion and ROI.
• Develop audience segmentation for ABM, expansion, and personalization.
• Collaborate with marketing, digital teams, operations, sales, and data engineering.
• Present insights to senior leaders; drive strategic recommendations and innovations.

Skills

Advanced SQL

Python

R

Data storytelling

Communication

Independent ownership

Cross-functional influence

AI/ML techniques

Education

Bachelor's degree in a related field

Master's degree preferred

Tools

CRM

Marketing automation

Data warehouse

Power BI

Job description

Kyndryl is seeking a Marketing Analytics & Data Science Lead to advance marketing measurement, audience insights, and predictive analytics across channels and customer lifecycles. You will partner with marketing, campaigns, digital teams, and sales to drive data-driven decisions and revenue growth.

The role blends deep analytics with business acumen, building actionable recommendations and contributing to strategic marketing decisions.