Senior Marketing Analyst

Yelp, Inc; United States; Remote; USD 89,000 - 141,000; Full time

Benefits offered by this job

Medical, vision, and dental coverage

PTO & holidays

Parental leave (up to 14 weeks)

Wellness subsidy

Work-from-home reimbursement

Flexible spending account

401(k) and ESPP

Competitive compensation

Job summary

Yelp, Inc. is seeking a Senior Analyst to drive marketing decisions that support revenue growth. You will join the Performance Marketing Team, a cross-channel group focused on email, paid ads, web marketing, brand, social, SEO, ASO, and more.

Expect collaboration with senior leaders to scale data-driven decisions across marketing channels. This is a full-time remote role based in the United States, requiring hands-on analytics using SQL, Excel, and Tableau to build and maintain KPI reporting and

Qualifications

• 2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.
• Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.
• Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.
• Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.
• Understanding of statistical significance and experience with A/B testing and experimentation for web or software.
• Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.
• Proactive collaboration and communication within your team and cross-functional groups.

Responsibilities

• Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.
• Become a subject matter expert on Yelp's marketing metrics and relevant data sources.
• Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.
• Build and maintain reporting for marketing KPIs, and set goals for various initiatives.
• Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.
• Exercise sound business judgment and influence the direction of Yelp's business by effectively working with and communicating results to cross-functional groups.

Skills

SQL

Advanced Excel modeling

Tableau dashboarding

Marketing analytics

A/B testing

Tools

Tableau

Job description

Summary

Yelp's purpose is simple: to connect people with great local businesses. Whether you're looking for a great pizza spot or the best mechanic in your neighborhood, we know just the place.

Yelp is seeking a Senior Analyst to help drive marketing decisions that support continued revenue growth. In this role, you'll be joining the growing Performance Marketing Team at Yelp, a cross-channel team that drives consumer and business growth through multiple marketing channels, including email, paid advertising, web marketing, brand, social, SEO, ASO, and more. Your day-to-day responsibilities will range from informing marketing profiles of high-value users to testing and analyzing the efficacy of new campaigns. Expect to collaborate with stakeholders, including senior leaders, across a variety of channels in order to provide a data-driven lens on marketing decisions. Data is at the core of everything we do, and you will play a critical role in equipping the team to scale strategic decision-making across the marketing organization.

This is a full-time remote role based in the United States.

What you'll do:

• Enhance our marketing strategy by partnering with stakeholders to gain a deep understanding of core needs and leveraging your analytical expertise to develop scalable solutions that anticipate future needs and improve business performance.


• Become a subject matter expert on Yelp's marketing metrics and relevant data sources.


• Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions.


• Build and maintain reporting for marketing KPIs, and set goals for various initiatives.


• Identify opportunities to improve or add to existing views of data, resulting in better resources for extracting learnings.


• Exercise sound business judgment and influence the direction of Yelp's business by effectively working with and communicating results to cross-functional groups.

What it takes to succeed:

• 2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches.


• Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company.


• Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building required.


• Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth.


• Understanding of statistical significance and experience with A/B testing and experimentation for web or software.


• Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions.


• Proactive collaboration and communication within your team and cross-functional groups.

What you'll get:

• Effective your first day: Full medical, vision, and dental


• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday


• Up to 14 weeks of parental leave


• Monthly wellness subsidy


• Work from home reimbursement


• Flexible spending account


• 401(k) retirement savings plan


• Employee stock purchase plan


• Compensation range for this position is $89,000.00- $141,000.00 annually. You may also be offered a bonus and benefits.

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education - and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include "Playing Well With Others" and "Authenticity".

We're proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.

Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience.

We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).

Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.

We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail] or 415-969-8488.

Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.

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