Senior Marketing Analyst - Growth & Engagement (Hybrid)

Entergy; New Orleans (LA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Entergy is seeking a Marketing Analyst, Sr Staff to drive customer engagement, digital adoption, retention and growth across the organization. You will develop and implement effective marketing strategies and collaborate with cross-functional teams to enhance the customer experience and achieve business goals.

In this hybrid role, you will analyze the customer journey, optimize campaigns across channels, measure performance, and prepare management reports.

Qualifications

• Excellent communication and presentation skills for internal and external audiences.
• Knowledge of segmentation strategies to drive business goals.
• Strong critical thinking and problem-solving abilities.

Responsibilities

• Drive customer growth, engagement and retention through data-driven marketing.
• Collaborate with cross-functional teams to craft and refine campaign messaging.
• Analyze customer behaviors via cohort analysis, A/B testing, and funnel analysis.
• Plan and measure marketing investments, campaign performance, and ROI.

Skills

Excellent communication

Presentation skills

Segmentation strategies

Critical thinking

Education

Bachelor's degree in communications, marketing or related field

Job description

Entergy is seeking a Marketing Analyst, Sr Staff to drive customer engagement, digital adoption, retention and growth across the organization. You will develop and implement effective marketing strategies and collaborate with cross-functional teams to enhance the customer experience and achieve business goals.

In this hybrid role, you will analyze the customer journey, optimize campaigns across channels, measure performance, and prepare management reports.