Senior Marketing Analyst

7-Eleven; Irving (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Join a leading company as a Senior Marketing Analyst, focusing on customer data insights and vendor engagement. This role involves driving platform adoption, managing vendor relationships, and providing analytics support to enhance decision-making and customer retention in a dynamic retail environment.

Qualifications

• Bachelor's degree required; Master's preferred.
• Minimum 2 years of relevant experience.
• Strong communication skills and data storytelling ability.

Responsibilities

• Drive platform adoption and usage among assigned user groups.
• Manage vendor relationships to meet revenue growth objectives.
• Support user onboarding and deliver analytics projects.

Skills

Customer insights

Market research

Data analysis

Communication

Data storytelling

Education

Bachelor's degree

Master's degree

Tools

C-Shopper

Job description

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With more than 13,000 stores in the U.S. and 84,000 stores globally, 7-Eleven, Inc. is a well-known iconic brand. Besides stores, it operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost. Since its inception in 1927, 7-Eleven has a rich 96-year history with popular products and holidays.

Job Summary

The Marketing Sr. Analyst, Business Analytics, acts as a subject matter expert for customer data insights, focusing on the C-Shopper platform, working directly with Vendors to enhance usage and engagement, and demonstrating how to leverage insights for better decision-making. Responsibilities include coordinating user meetings, delivering training, coaching, support, and developing usage mastery.

Key Duties and Responsibilities

1. Drive platform adoption and usage among assigned user groups to improve decision-making and customer retention.
2. Manage vendor relationships to meet revenue growth objectives.
3. Support user onboarding, ongoing support, and deliver analytics projects.
4. Guide users with high-value insights and vet analyses before sharing with merchants.
5. Partner with user groups to inform sales and marketing strategies, coaching on opportunities.
6. Define metrics to measure program impact, user satisfaction, and growth.
7. Build strong partnerships, develop change champions, and remove barriers to success.
8. Conduct evaluations, gather feedback, and communicate effectively to drive adoption.
9. Review market trends to enhance user experience and operational excellence.
10. Present regular updates on program status to senior management.

Education and Experience

• Bachelor's degree required; Master's preferred.
• Minimum 2 years of relevant experience.

Skills and Knowledge

• Experience with customer insights, market research, and data analysis platforms like C-Shopper.
• Ability to analyze retail data and recommend actions.
• Strong communication skills and data storytelling ability.
• Position not eligible for sponsorship.

Note: Compensation ranges and benefits details are provided in the original ad; the range is indicative and may vary.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Retail