Senior Marketing Analyst

Penn Foster; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in the education sector is seeking a Senior Marketing Analyst to enhance their marketing analytics capabilities. This fully remote position involves building data visualization tools, analyzing campaign performance, and driving customer acquisition strategies. Ideal candidates will have a strong background in analytics and marketing, with proficiency in various data tools and techniques.

Qualifications

• 3 years of experience in business intelligence and marketing analysis.
• Experience with SQL querying and data manipulation using Python.
• Proficient in building and analyzing data using various marketing platforms.

Responsibilities

• Design and maintain analytics tools for marketing performance.
• Analyze web and campaign performance to provide insights.
• Develop methodologies to improve customer acquisition.

Skills

Business intelligence

Data analysis

Google Analytics

SQL

Statistical techniques

SEO analysis

Education

Bachelor’s degree in Analytics, Engineering, or related field

Tools

Google Analytics

Tableau

HubSpot

Salesforce

Google Data Studio

Microsoft Office

Job description

Company : PF I Carrus Services, LLC

Title: Senior Marketing Analyst

Position Description: D esign, build, and maintain a sustainable set of analytics tools to continuously monitor and maintain performance and ROI of marketing campaigns. Leverage functional expertise to build relationships with the digital acquisition teams. Advance the business goal of democratizing data by designing and building user-friendly data visualization tools and partnering with the data team to identify new data sources. Study web and campaign performance to uncover insights and make recommendations for enhancements. Develop and implement targeting methodologies and harness insights from website data, consumer data, and surveys to improve customer acquisition. Drive improvement in customer acquisition efficacy, efficiency, and growth through analytics. Influence real-time campaign decisions and investments. This position is fully remote in PA, FL, GA, IL, IN, NC, SC, TN, TX, UT, WI, AL, KS, LA, MA, MI, MO, NH, OH, OK, VA, AZ, CO, MN, NJ, NY only.

Requirements: Bachelor’s degree or equivalent in Analytics, Engineering, Engineering Management, or a related field. Must have 3 years of experience in the job offered or related, including 3 years of experience with: (1) business intelligence and analysis for marketing domain; (2) building and analyzing data using Google Analytics/Tag Manager, Google Data Studio, HubSpot, Tableau, Salesforce, Google & Bing Ad Platforms and Microsoft Office; (3) building API’s to & from Google Marketing platforms; (4) SQL querying and data manipulation using Python; (5) various statistical techniques including logistic regression; (6) analyzing and reporting SEO and paid media campaign optimizations; and (7) analyzing consumer/customer data, including evaluating ROI.

Job Location: 3133 W Frye Rd. Suite 215 Chandler, AZ 85226