Senior Market Strategy & Planning Lead

Newell Brands; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Newell Brands in Atlanta, GA is seeking a Strategic Planner who will help deliver the Outdoor & Recreation segment’s annual sales and profit budget. You’ll voice the customer and translate market insights into high-level sales strategies that drive growth for the segment, its brands, and retail partners.

The role emphasizes strategic planning, category management, and the development of selling stories, with strong cross-functional collaboration.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in market planning, brand management, or related roles.
• Experience with a CPG or durable company is a plus; Advanced US retail knowledge.
• Advanced US retail customer knowledge.
• Experience working with syndicated POS and Panel data.
• Proven ability to partner with multiple teams in a matrixed organization to achieve results.
• Strong business acumen with the ability to influence different key players within an organization.
• Ability to travel 15% of the time.

Responsibilities

• Execute the Segment’s 3-year Strategy and Annual Brand Plans.
• Leverage enterprise reports to extrapolate strategic opportunities.
• Develop Category Playbooks and DSMP tactics.
• Prepare for Annual Planning with Segment sales and calendar.
• Identify new business opportunities and align resources.
• Collaborate with cross-functional teams on Joint Business Plans.
• Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers.
• Constantly monitors competitive activity, is an Industry expert for the Newell’s Outdoor & Recreation Segment
• Helps ensure Segment business plan execution and delivery.
• Helps with the execution of Segment DSMP objectives.
• Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
• Partners with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share
• Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
• Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.
• Helps prepare for complex, high value customer negotiations to deliver mutually beneficial outcomes for segment and customers.
• Helps with the development of all Global Sales Stories for the business segments top selling initiatives.

Skills

Financial acumen

Brand management

Channel knowledge

Translate market insights

Storytelling

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, or related field

Job description

Newell Brands in Atlanta, GA is seeking a Strategic Planner who will help deliver the Outdoor & Recreation segment’s annual sales and profit budget. You’ll voice the customer and translate market insights into high-level sales strategies that drive growth for the segment, its brands, and retail partners.

The role emphasizes strategic planning, category management, and the development of selling stories, with strong cross-functional collaboration.