Strategic Market Development & Planning Lead

Newell Brands; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

Newell Brands in the United States seeks a Manager of Market Development & Planning to lead commercialization strategies and retailer playbooks for kitchen brands. You’ll translate market insights into sales growth and align budgets with segment goals across key customers.

Ideal candidates bring 5+ years in market planning or brand management, with strong data analysis and cross-functional collaboration skills. Travel up to 15% is expected as part of a busy, matrixed organization.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5+ years in market planning, brand management, or related roles.
• Experience with a CPG or durable company is a plus.
• Advanced US retail customer knowledge.
• Experience working with syndicated POS and Panel data.
• Proven ability to partner with multiple teams in a matrixed organization to achieve results.
• Strong business acumen with the ability to influence different key players within an organization.
• Ability to travel 15% of the time.

Responsibilities

• Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.
• Leverages customer strategies driven by the enterprise and financial reports to extrapolate strategic opportunities.
• Helps develop Category Playbooks and tactics (DSMP expectations).
• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
• Helps identify new business opportunities and aligns resources to capture incremental opportunities.
• Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.
• Works closely with enterprise leads on annual customer plans and the delivery of Joint Business Plans with top customers.
• Constantly monitors competitive activity, is an Industry expert for the Newell’s Kitchen business.

Skills

Brand management

Market planning

Cross-functional collaboration

Strategic thinking

Data analysis

Education

Bachelor's degree in marketing

MBA preferred

Job description

Newell Brands in the United States seeks a Manager of Market Development & Planning to lead commercialization strategies and retailer playbooks for kitchen brands. You’ll translate market insights into sales growth and align budgets with segment goals across key customers.

Ideal candidates bring 5+ years in market planning or brand management, with strong data analysis and cross-functional collaboration skills. Travel up to 15% is expected as part of a busy, matrixed organization.