Senior Market Research & Competitive Intelligence Analyst

FTI; Menasha (WI); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Industry-leading benefits

Investment in team members' lives

Job summary

FTI in Menasha, Wisconsin is seeking a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of experience to join their Market Research and Strategy team. The role involves leveraging AI tools for research, developing market assessments, and guiding strategic initiatives.

The ideal candidate will have a Bachelor's degree and a strong background in market research, competitive intelligence, and data analysis. FTI offers a comprehensive benefits package as part of its commitment to team members.

Qualifications

• 5-8 years of market research experience in B2B environment.
• Experience with AI-driven market research tools.
• Familiarity with competitive intelligence practices.

Responsibilities

• Lead market research and competitive intelligence initiatives.
• Monitor competitors and industry dynamics.
• Develop market assessments and competitor profiles.

Skills

Market Research

Data Analytics

Competitive Intelligence

AI-Enabled Tools

Report Writing

Education

Bachelor’s degree in Market Research, Business, Data Analytics, Economics, Marketing or related field

Tools

Qualtrics

SPSS

R

Python

Tableau

PowerBI

Job description

You’ve discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And — as “one of the Healthiest 100 Workplaces in America” — is focused on the mind/body/soul of team members through our Culture of Care.

We are seeking a Senior Market Research & Competitive Intelligence Analyst with 5–8 years of professional experience to join our Market Research and Strategy team. This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

Minimum Requirements

• Bachelor’s degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master’s preferred but not required).
• 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence and familiarity with AI‑driven research tools.
• Travel: 5%.
• Work Schedule: This position works between the hours of 7 AM and 5 PM, Monday‑Friday. Works a sufficient schedule to meet the expectations of the role.

Key Responsibilities

• Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
• Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
• Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
• Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
• Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
• Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
• Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
• Perform other related duties as required and assigned.

Preferred Skills

• Experience with energy, industrial, manufacturing, technology, electrical infrastructure or data center markets.
• Knowledge of AI-based market research tools for data exploration, synthesis and reporting.
• Knowledge of statistical and analytical tools (e.g., SPSS, R, Python, Tableau, PowerBI or similar).
• Experience with strategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.
• Familiarity with market sizing to determine market share: Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).

The job description and responsibilities described are intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

Benefits

We provide industry‑leading benefits as an investment in the lives of team members and their families. You’re invited to review the full list of FTI benefits available to regular/full‑time team members.

Faith Technologies, Inc. is an Equal Opportunity Employer – veterans/disabled.