Senior Market Research & Competitive Intelligence Analyst

Faith Technologies; Milwaukee (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Faith Technologies seeks a Senior Market Research & Competitive Intelligence Analyst to identify opportunities and threats across energy, data centers, and industrial markets. You will lead AI-enabled research programs, build competitive profiles, and craft exec-ready reports that influence product and go-to-market strategy.

The role blends primary/secondary research, strategic analysis, and cross-functional collaboration, with a hybrid schedule based in Menasha, WI.

Qualifications

• 5–8 years of market research experience in B2B, competitive intelligence, strategy or BI
• Experience with AI driven research tools and survey platforms like Qualtrics is preferred
• Travel around 5% is required
• Hybrid role requiring presence in Menasha, WI office as needed
• Hours 7 AM–5 PM, Monday–Friday

Responsibilities

• Lead market research and competitive intelligence initiatives to support strategic planning, product development, and go-to-market decisions
• Monitor competitors, market trends, regulatory developments, and industry dynamics
• Develop market assessments, competitor profiles, TAM/SAM/SOM analyses, and executive intelligence briefings
• Conduct primary and secondary research to identify customer needs and growth opportunities
• Synthesize findings into concise, executive-level reports and actionable recommendations
• Partner with Product, Marketing, Sales, Engineering, and Leadership to guide strategic initiatives
• Perform other related duties as required

Skills

AI-enabled research

Survey platforms

Market research

Competitive intelligence

Data analysis

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Market Research/related field

Master's preferred

Tools

SPSS

R

Python

Tableau

PowerBI

Job description

You've discovered something special. A company that cares. Cares about leading the way in construction, engineering, manufacturing and renewable energy. Cares about redefining how energy is designed, applied and consumed. Cares about thoughtfully growing to meet market demands. And - as "one of the Healthiest 100 Workplaces in America" - is focused on the mind/body/soul of team members through our Culture of Care .We are seeking a Senior Market Research & Competitive Intelligence Analyst with 5-8 years of professional experience to join our Market Research and Strategy team. This individual will play a critical role in identifying emerging opportunities, competitive threats, customer needs, and market trends across key infrastructure markets including energy storage, power generation and distribution, data centers, and electrification. This individual will also play a key role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, intelligence platforms, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

Minimum Requirements

• Education: Bachelor's degree in Market Research, Business, Data Analytics, Economics, Marketing or a related field (Master's preferred but not required).
• Experience: 5-8 years of market research experience in B2B market research, competitive intelligence, consulting, strategy or business intelligence and familiarity with AI driven research tools
• Travel: 5%
• Work Schedule: This is a hybrid role, where you'd be required to be in the Menasha, WI office as needed. This position works between the hours of 7 AM and 5 PM, Monday- Friday. Works a sufficient schedule to meet the expectations of the role.

Key Responsibilities

• Leverage AI-enabled research tools, survey platforms, and analytics software to accelerate insight generation.
• Lead market research and competitive intelligence initiatives that support strategic planning, product development, and go-to-market decisions.
• Monitor competitors, market trends, emerging technologies, regulatory developments, and industry dynamics.
• Develop market assessments, competitor profiles, battlecards, market sizing analyses (TAM/SAM/SOM), and executive intelligence briefings.
• Conduct primary and secondary research to identify customer needs, growth opportunities, market gaps, and competitive risks.
• Leverage AI-enabled research tools, intelligence platforms, and analytics software to accelerate insight generation.
• Synthesize complex findings into concise, executive-level reports, presentations, and recommendations.
• Partner with Product Management, Product Marketing, Sales, Engineering, and Leadership to guide strategic initiatives.
• Performs other related duties as required and assigned.

Preferred Skills

• Experience with e nergy, industrial, manufacturing, technology, electrical infrastructure or data center markets.
• Knowledge of AI-based market research tools for data exploration , synthesis and reporting .
• Knowledge of statistical and analytical tools (e.g., SPSS, R, Python, Tableau, PowerBI or similar).
• Experience with strategic frameworks such as Porter's Five Forces, SWOT, PESTLE, and Scenario Planning.
• Familiarity with market sizing to determine market share : Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM ) .

#LI-Hybrid

How Does FTI Give YOU the Chance to Thrive?

If you're energized by new challenges, FTI provides you with many opportunities. Joining FTI opens doors to redefine what's possible for your future.Once you're a team member, you're supported and provided with the knowledge and resources to achieve your career goals with FTI. You're officially in the driver's seat of your career, and FTI's career development and continued education programs give you opportunities to position yourself for success.FTI is a "merit to the core" organization. We recognize and reward top performers, offering competitive, merit-based compensation, career path development and a flexible and robust benefits package.

Benefits are the Game-Changer

We provide industry-leading benefits as an investment in the lives of team members and their families.

Faith Technologies, Inc. is an Equal Opportunity Employer - veterans/disabled.

Employment is contingent upon successfully passing a background and drug test.