Senior Manager, US Communications

Brobston Group; New York (NY); Hybrid; USD 110,000 - 151,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Life and Disability Insurance

Paid Time Off

Paid Volunteer Days

Paid Company Holidays

401K with 6% Company Match

Talent Development & Learning Programs

Internal & International Mobility

Product Discounts & Annual Gratis

Employee Led Affinity Groups

Tuition Reimbursement

Job summary

Shiseido Americas is seeking a Senior Manager, US Communications, to lead influencer strategy across earned, paid and owned channels. You will expand relationships with influencers, manage trade and retail partnerships, and work with cross-functional partners to maximize brand visibility.

You will build and measure programs with a focus on beauty editors, influencers, and agencies, while coordinating events and activations around key launches and moments.

Qualifications

• 5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media.
• Experience with influencer management platforms (e.g., Tribe Dynamics) and office tools (MS Office).
• Strong relationships with beauty editors, influencers and agencies.
• Passion for beauty and fluency in social media trends.

Responsibilities

• Develop and manage influencer strategies across paid, earned and owned channels.
• Lead media relations, securing high-impact coverage across outlets.
• Coordinate events and influencer activations with cross-functional teams.
• Define KPIs, analyze reporting, and optimize influencer programs.
• Forecast budgets and manage annual program spending.
• Create engaging presentations for leadership and global meetings.

Skills

Influencer Engagement

Communications/PR

Social Media

Tools

Tribe Dynamics

Microsoft Office

Job description

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK

Drunk Elephant is comprised of a team of people who are deeply committed to the idea that skin is skin, and everyone, everywhere, deserves happy, healthy skin (and hair). Team Drunk is shaped by values of transparency and kindness—and the notion that the business of skincare is a fun, satisfying, and wonderful thing. In other words, we’re serious about helping people and formulating the most effective skincare possible, but we don’t take ourselves too seriously.

JOB SUMMARY

The Senior Manager, US Communications, will develop and manage tactics that ladder up to the brand’s longstanding influencer strategy to increase our brand awareness. This includes expanding and deepening influencer relationships across existing and emerging platforms, targeting new categories of influencers, and working cross-functionally to include influencers in events, mailings, paid content and retailer moments. The Senior Manager will rely on industry relationships, but also analytics, to inform and develop tactics to meet our goals and KPIs. The ideal candidate will be hungry to build relationships, an expert in all-things social and passionate about making Drunk Elephant the most buzzed-about skincare brand.

WHAT YOU WILL DO

Influencers:

Earned:

• You will foster strategic relationships with influencers and agents, sharing Tiffany’s story and Drunk Elephant philosophy
• You will research emerging platforms to scale influencer outreach
• You will develop strategy around additional influencer categories outside traditional “beauty influencers” i.e. makeup artists, derms, estheticians, celebrities, etc.
• You will partner with trade marketing and retailers to engage retailer-specific influencers

Paid:

• You will act as subject matter expert on paid content- including changes in social platforms that will impact how paid content performs, creators that perform well in paid, how emerging platforms work in paid, etc.
• You will partner with Executive Director to develop briefs for paid initiatives and work with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive
• You will negotiate contracts for paid opportunities
• You will develop holistic paid/earned strategy

Media Relations & Strategy:

• You will develop US press strategies for breakthrough brand storytelling
• You will maintain proactive relationships with top-tier beauty editors, journalists, and other industry contacts
• You will manage media lists and press outreach. Secure high-impact earned coverage across print, digital, and broadcast media

Events:

• You will develop influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments
• You will create activation strategy around core/ during non-launch moments to maintain momentum/conversation in influencer space

Reporting:

• You will help establish KPIs
• You will analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments
• You will apply trends in and out of beauty to strategy
• You will communicate up to executives notable trends, up-and-coming creators or emerging platforms and how to keep our brand top of mind
• You will prepare reporting on paid tactics

Forecasting and Budget:

• You will develop annual product forecasts
• You will be responsible for tracking budgets

Administrative Support:

• You will assist in creating engaging multi-media presentations for global brand meetings, conferences and executives.
• You will help increase departmental efficiencies by implementing new processes (tracking system, forecasts, etc.)

WHO YOU ARE

• You have 5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media
• You have experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite
• You ideally have strong relationships within the industry including beauty editors, influencers/influencer agencies, makeup artists, etc.
• You have passion for beauty, fluency in social media platforms and trends

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary (Min-Max): 109,920-151,140