Senior Marketing Manager

H2B Consulting, Inc.; Malvern (Chester County); On-site; USD 90,000 - 120,000; Full time

Job summary

H2B Consulting, Inc. is seeking a strategic and results-driven Senior Manager for Upstream & Downstream Marketing. This role leads product marketing strategy and execution across a growing portfolio, serving as a vital link between Product Management, Sales, Marketing, and Customer Success. Key responsibilities include leading market research, customer insights, competitive analysis, and ensuring successful product launches.

The ideal candidate will have over 5 years of experience in product marketing, ideally in dental, medical device, or healthcare industries, driving product alignment with market needs to maximize revenue and growth.

Qualifications

• 5+ years of experience in product marketing, strategic marketing, product management, or related roles.
• Expertise in upstream and downstream marketing functions.
• Experience in dental, medical device, healthcare, or related industries preferred.

Responsibilities

• Lead product marketing strategy and commercial execution across a growing portfolio.
• Serve as the bridge between Product Management, Sales, Marketing, and Customer Success.
• Conduct market research, competitive analysis, and sales enablement.

Skills

Product marketing strategy

Commercial execution

Market research

Customer insights

Competitive analysis

Demand generation

Job description

Overview

Our client is seeking a strategic and results-driven Senior Manager, Upstream & Downstream Marketing to lead product marketing strategy and commercial execution across a growing portfolio. This role serves as the bridge between Product Management, Sales, Marketing, and Customer Success, ensuring products are aligned with market needs and successfully launched to drive adoption, revenue, and long-term growth.

Responsibilities

• Lead product marketing strategy and commercial execution across a growing portfolio.
• Serve as the bridge between Product Management, Sales, Marketing, and Customer Success, ensuring products are aligned with market needs and successfully launched to drive adoption, revenue, and long-term growth.
• Lead market research, customer insights, competitive analysis, go-to-market planning, demand generation, product launches, sales enablement, KPI reporting, and cross-functional collaboration.

Qualifications

• 5+ years of experience in product marketing, strategic marketing, product management, or related commercial leadership roles, with expertise in both upstream and downstream marketing functions.
• Experience in dental, medical device, healthcare, or related industries is preferred.