PuppySpot is the leading puppy placement service in America. We combine our passion for puppies with a commitment to excellent service and delivering unconditional love in an empathetic, thoughtful, and expert way. Our team works closely with the nation’s best breeders to ensure every customer can find their perfect puppy and that every puppy arrives home ready to love and be loved.
Our culture is fun and focused on constantly improving our ability to serve and support each other, our customers, our breeder partners, and of course, our puppies. While we share a passion, we also embrace differences. In hiring we are an equal opportunity employer that considers all qualified applicants equally, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Finally, we don’t take our leadership position for granted. We are committed to being the best in the business, at being the perfect puppy people.
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Position Overview
PuppySpot is seeking a hands-on sales leader to own breeder acquisition and lead the Breeder Acquisition team. This role owns the growth of our breeder network as a revenue function: the acquisition and activation targets, the pipeline, the forecast, and the performance of the team that delivers them.
The ideal candidate is a proven sales leader who has personally carried and hit acquisition targets and has built teams that do the same. This is a Senior Manager role for someone who wants to own and build a revenue function. They will balance day-to-day execution with longer-term strategy, set clear priorities, hold the team accountable, improve processes, and partner cross-functionally to build a more efficient and scalable breeder acquisition engine. The role also owns breeder insights: what breeders want, where they push back, and why they choose competitors, brought back to the business as clear themes the rest of the company can act on.
Key Responsibilities
Revenue Ownership and Forecasting
- Deliver net-new breeder acquisition and activation targets against defined supply needs by breed, price point, geography, and breeder profile.
- Build and maintain a defined acquisition pipeline: stages, conversion rates by stage, and capacity math from lead to activated breeder
- Forecast weekly against acquisition targets, proactively identifying performance gaps, risks, and recovery actions, and clearly communicating the outlook to the VP of Sales and senior leadership.
- Manage by funnel data, not anecdotes: know where breeders stall, why they fall out, and what moves the number
- Lead, coach, and develop the Breeder acquisition team
- Establish clear goals, priorities, quotas, and performance expectations
- Coach at the rep level: call reviews, deal coaching, and structured ramp plans that bring new hires to productivity targets quickly
- Monitor performance, address gaps directly, and build a culture of accountability and continuous improvement, including managing out sustained underperformance
- Shape incentive design: partner with the VP of Sales & Finance on quota setting, commission structures, spiffs, and territory or breed assignment
- Recruit, interview, and onboard new reps as the team grows, and assess team structure, capacity, and responsibilities as the business evolves
Breeder Acquisition and Performance
- Own execution against breeder acquisition, onboarding, and activation targets, holding the team accountable to defined metrics and results
- Build the outbound motion: sourcing channels, target lists, prospecting cadences, objection handling, and win-back campaigns for inactive or lapsed breeders
- Get in the deals: join calls with high-value prospects, unstick stalled negotiations, and personally close where it matters
- Get out into the field: visit breeder operations, attend the shows, conferences, and club events where breeders gather, and build a real network in the space (travel required)
- Partner with Marketing on inbound breeder lead flow and give clear, data-backed feedback on lead quality, volume, and source performance
- Improve lead conversion, application completion, onboarding speed, and time to first listing
- Define and own the handoff to Account Management so newly signed breeders activate and do not stall
- Ensure the team effectively prioritizes its pipeline and works the highest-value opportunities first
- Protect the standard: growth targets never override breeder quality and compliance requirements
- Serve as the voice of the breeder inside PuppySpot: synthesize what breeders are asking for, objecting to, and choosing competitors over into clear themes and actionable insights for cross-functional teams
- Track the competitor offers, terms, and pain points breeders raise most often, and flag where PuppySpot is winning or losing them
- Deliver a regular breeder insights readout to senior leadership and partner teams (Portfolio, Marketing, Product, Breeder Compliance, and Customer Experience), with clear recommendations on what to change
Strategy and Process Improvement
- Proactively identify operational gaps and opportunities to improve productivity and acquisition outcomes
- Build scalable processes, workflows, reporting, tools, and playbooks, including a documented breeder sales playbook with talk tracks, qualification criteria, and a written profile of what a great breeder partner looks like
- Use data to manage performance, identify opportunities, and measure results, building your own reports in HubSpot rather than waiting for them
- Lead the adoption of new processes and ensure consistent execution across the team
Cross-Functional Leadership
- Partner closely with Sales Operations, Portfolio Management, Account Management, Marketing, Analytics, Breeder Compliance, Product, and Customer Experience
- Serve as a thought partner to the Portfolio function, translating marketplace needs into clear acquisition priorities by breed, region, and breeder profile
- Represent breeder acquisition in cross-functional planning and operating meetings
- Communicate progress, risks, performance, and recommendations to senior leadership
How Success Is Measured
- Net-new breeders activated against target, including achievement of priority supply needs by breed, price point, geography, and breeder profile
- Time from signed breeder to first qualified listing
- Acquisition funnel conversion by stage, with quarter-over-quarter improvement
- Breeder acquisition productivity and cost efficiency
- Forecast accuracy
- Rep-level quota attainment and new-hire ramp time
- Quality of breeders acquired, measured against the Breeder Scorecard
Qualifications
- Experience leading Sales, Partner Acquisition, or a similar quota-carrying function
- Track record of personally carrying and hitting acquisition or revenue targets before leading teams that did the same
- Demonstrated success managing quota-carrying teams and holding individuals accountable to measurable goals
- Experience building or rebuilding an outbound motion, not just running one someone else built
- Proven ability to coach, develop, and motivate team members while building a strong pipeline of future leaders
- Strong pipeline discipline and forecasting skills; comfortable managing by funnel math and reporting a weekly forecast
- Strong strategic thinking with the ability to translate priorities into practical action plans
- Experience improving sales, onboarding, or partner lifecycle processes
- Strong analytical, organizational, and cross-functional leadership skills
- Highly proactive, action-oriented, and comfortable operating in a fast-paced environment
- High integrity and genuine care for animal welfare; able to hold a hard line on standards while still closing
- Willing to travel for breeder visits, shows, and industry events
Preferred Qualifications
- Experience within a marketplace, e-commerce, supplier network, or partner-based business
- Experience selling to and building trust with small business owners or independent operators
- Experience designing or administering sales compensation plans and incentive programs
- Hands-on HubSpot experience, including building sequences, workflows, and reports
- Experience in pet, agriculture, or another regulated or trust-sensitive category
PuppySpot Core Values
- We Act Like Owners
- We Perform as a Pack
- We Seek the Hard Truths and Tell Them
- We Are Students and Teachers
- We Embrace the Power of Feedback
- Fully remote (U.S.-based only)
- Medical, dental, vision, and pet insurance
- 401(k) with company match
- Generous PTO and paid holidays
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Friends & Family discount on PuppySpot puppies
- A collaborative, mission-driven culture that values ownership, accountability, and results
- Seriously...who doesn’t love puppies?
Think you have what it takes to help scale PuppySpot’s Supply Acquisition function and drive smarter business decisions through data? We’d love to hear from you.