Acquisition Marketing Lead

Sploot Veterinary Care; Denver (CO); On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

401(k) with match

Medical, dental and vision insurance

Pet care benefits

4 weeks of PTO

HQ dog-friendly

Team events

Company swag

Job summary

Sploot Veterinary Care in Denver, CO is seeking an Acquisition Marketing Lead to own paid acquisition across channels and drive high-intent appointments. You’ll blend strategy, hands-on execution, creative testing, and analytics to move pet parents from awareness to booked visits.

You’ll partner with brand, lifecycle, creative, and local teams to connect performance with clinic growth. The role requires 5+ years in performance marketing and deep Google/Meta expertise.

Qualifications

• 5+ years of performance marketing or digital advertising experience.
• Deep Google and Meta expertise; comfortable managing large media spend.
• Strong analytical mindset; identify insights and take action.
• Full-funnel experience across search, social, video, and other paid channels.
• Creative thinker who combines targeting, messaging, and media.

Responsibilities

• Own Paid Acquisition across Google, Meta, YouTube, TikTok, and other channels.
• Build and evolve a full-funnel acquisition strategy driving awareness, consideration, and appointments.
• Align campaigns with real-time clinic capacity and market needs.
• Launch, manage, and optimize campaigns across targeting, bidding, creative, and funnel stages.
• Lead creative testing and partner with the creative team on concepts and experiments.
• Turn data into action by monitoring performance and diagnosing underperformance.
• Maintain attribution, UTMs, platform integrations, and dashboards (GA4, Mixpanel).
• Develop audiences and targeting strategies based on campaign insights.
• Scale new channels like YouTube and TikTok and share learnings.
• Automate workflows using AI tools and scripts.

Skills

Performance marketing

Google Ads

Meta Ads

Analytical mindset

Full-funnel

Creative thinking

Organization

Adaptability

Collaboration

Local/physical-location experience

Tools

GA4

Mixpanel

Job description

Are you a performance marketer who loves turning data into growth? Sploot Veterinary Care is redefining primary and urgent veterinary care, and we're looking for an Acquisition Marketing Lead to help drive our next stage of growth.

As Acquisition Marketing Lead, you'll own Sploot's paid acquisition strategy across the full funnel; from awareness through appointment conversion. You'll combine strategy, hands‑on execution, creative testing, and analytics to help more pet parents discover Sploot and turn that interest into booked appointments and long‑term client relationships.

This is a high‑impact role for someone who thrives at the intersection of strategy, data, and execution. You'll work closely with brand, lifecycle, creative, and local marketing teams to connect marketing performance with what's happening in our clinics.

What Makes Sploot Different

• Fast‑growing veterinary company backed by L Catterton
• Modern primary + urgent care model built around the needs of today's pet parents
• High‑ownership environment where marketing directly impacts clinic growth
• Opportunity to shape acquisition strategy across an expanding national footprint
• Collaborative team spanning growth, brand, lifecycle, product, and local marketing

What Makes You a Great Fit

• 5+ years of performance marketing or digital advertising experience — ideally in a high‑growth B2C, DTC, or eCommerce business
• Deep Google and Meta expertise — you're comfortable managing significant media spend and optimizing campaigns across the funnel
• Strong analytical mindset — you don't just report on performance; you identify what is happening, understand why, and take action
• Full‑funnel experience — including search, demand generation, social, video, and other paid channels
• Creative thinker — you know that great performance comes from the combination of targeting, creative, messaging, and media
• Highly organized and detail‑oriented — you're comfortable managing multiple campaigns, tests, and priorities at once
• Curious and adaptable — you're excited to test new channels, tools, and approaches as Sploot grows
• Collaborative operator — you work effectively with creative, lifecycle, brand, product, and local teams
• Bonus Points: Experience with physical‑location businesses, healthcare, retail, fitness, or other businesses where local demand and capacity matter

What You'll Do

• Own Paid Acquisition - Lead Sploot's paid acquisition program across Google, Meta, YouTube, TikTok, CTV/programmatic, Direct Mail, and other channels
• Build the Growth Strategy - Develop and evolve a full‑funnel acquisition strategy that drives awareness, consideration, and new client appointments
• Optimize for the Business - Build campaign structures and media plans around real‑time clinic capacity, appointment availability, and market‑level business needs
• Manage & Optimize Campaigns - Launch, manage, and optimize campaigns across targeting, bidding, creative, and funnel stages
• Lead Creative Testing - Partner with the creative team to develop concepts and establish systematic testing across hooks, formats, audiences, and messaging
• Turn Data Into Action - Monitor performance, identify trends, diagnose underperformance, and quickly implement solutions
• Build Better Measurement - Maintain accurate attribution, reporting, UTMs, platform integrations, and dashboards using tools like GA4 and Mixpanel
• Develop Audiences — Build and refine customer personas, custom audiences, lookalikes, and other targeting strategies based on campaign and customer insights
• Scale New Channels - Pilot and develop channels like YouTube and TikTok, building the learnings and best practices needed to inform future investment
• Automate & Innovate - Identify opportunities to streamline marketing workflows using AI tools, agents, scripts, and automation
• Partner Across the Business - Work closely with lifecycle, brand, creative, product, and local marketing teams to connect acquisition strategy to the client and clinic experience

The Perks of the Pack

• 100,000–160,000 total compensation*
• 401(k) with match
• Employee Assistance Program
• 100% employer‑paid medical, dental, and vision insurance
• Generous pet care benefits for your fur babies
• 4 weeks of PTO to start
• 12 Sploot HQ recognized holidays
• Up to 12 weeks paid parental leave
• Stocked kitchen at Sploot HQ
• Dog‑friendly HQ
• Team events and local social activities
• Lots of Sploot swag — what can we say? Our logo looks really cool on stuff!

Sploot is an equal opportunity employer and is committed to building a diverse and inclusive team. We welcome applications year‑round and are committed to creating a workplace where both pets and people thrive.

*Compensation may vary based on experience, skills, and other factors.

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