Senior Manager, Strategic Category Marketing

CVS Health; New York (NY); Hybrid; USD 83,000 - 199,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX) to lead category growth strategies that align supplier objectives with CVS priorities. You'll work across Merchandising, Marketing, Analytics and Sales to uncover insights and shape programs.

Reporting to the Director of Core and Category Marketing, this hybrid role in NY will require influencing cross-functional partners, building scalable programs, and delivering measurable value for advertisers and

Qualifications

• 7+ years of marketing experience with a foundation in retail and consumer understanding.
• 3+ years of cross-functional leadership experience.
• 2+ years in retail media or retail agency strategy.
• 2+ years marketing experience including testing and validating new opportunities.

Responsibilities

• Lead development and execution of category growth strategies across CVS CMX.
• Partner with Sales, Partner Management, and cross-functional teams to drive incremental revenue.
• Develop category narratives and thought leadership to inform planning and engagements.
• Drive cross-functional alignment and scalable ways of working.
• Identify and accelerate growth opportunities through data-driven insights.

Skills

Marketing experience

Cross-functional leadership

Retail media strategy

Opportunity testing

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX) to lead category growth strategies that align supplier objectives with CVS priorities. You'll work across Merchandising, Marketing, Analytics and Sales to uncover insights and shape programs.

Reporting to the Director of Core and Category Marketing, this hybrid role in NY will require influencing cross-functional partners, building scalable programs, and delivering measurable value for advertisers and