Senior Category Marketing Leader - Cross-Enterprise Growth

CVS Health; Rhode Island; Hybrid; USD 83,000 - 199,000; Full time

Job summary

CVS Health, a leading healthcare company, is seeking a Senior Manager of Category Marketing for CVS Media Exchange (CMX) in a hybrid role. You will lead category growth strategies by connecting supplier objectives with CVS priorities, working with Merchandising, Marketing, Analytics and Sales to unlock incremental revenue and partnerships across CVS channels.

Reporting to the Director of Core and Category Marketing, you will shape category narratives, manage cross-functional programs, and drive

Qualifications

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 3+ years cross‑functional leadership experience
• 2+ years of retail media or retail agency strategy experience
• 2+ years of marketing experience including examples of testing and validating new opportunities

Responsibilities

• Lead Strategic Category Partnerships Across the Enterprise with CMX and key internal stakeholders across Merchandising, Marketing, Loyalty, Personalization, Analytics, and Sales.
• Develop Category Growth Strategies that translate insights into programs, tentpole strategies, and commercialization opportunities.
• Shape Category Narratives and Thought Leadership to inform planning, sales engagements and innovation roadmaps.
• Drive Cross‑Functional Alignment and Organizational Influence to improve efficiency and collaboration.
• Accelerate Innovation and Build New Growth Opportunities with business cases and commercialization frameworks.

Skills

Marketing leadership

Cross-functional leadership

Data-driven strategy

Retail media strategy

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

CVS Health, a leading healthcare company, is seeking a Senior Manager of Category Marketing for CVS Media Exchange (CMX) in a hybrid role. You will lead category growth strategies by connecting supplier objectives with CVS priorities, working with Merchandising, Marketing, Analytics and Sales to unlock incremental revenue and partnerships across CVS channels.

Reporting to the Director of Core and Category Marketing, you will shape category narratives, manage cross-functional programs, and drive