Senior Manager, Social & Influencer

Farrynheight Design, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Farrynheight Design, Inc. is seeking a Senior Manager of Social and Influencer to drive our clients' social strategies and influencer partnerships.

You will shape content direction, manage influencer pipelines, and collaborate with strategy, creative, and production teams to lift brand presence. Reporting to the Senior Director of Social and Influencer, you will lead performance tracking, optimize campaigns based on data, and mentor junior team members while delivering against KPIs and client

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years of experience in social media marketing, influencer relations, or related roles.
• Strong understanding of social media platforms, trends, and best practices, with hands-on experience in content creation, community management, and campaign execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and client needs.

Responsibilities

• Lead social and channel strategies across platforms and ensure brand consistency.
• Oversee content calendars, channel programming, and publishing workflows.
• Manage influencer campaigns from strategy to execution with stakeholders.
• Build and manage creator/influencer pipelines.
• Monitor social performance metrics and provide regular reports.
• Lead client meetings and strategic discussions.
• Coordinate cross-functional teams across strategy, creative, influencer, production, and account management.

Skills

Social media marketing

Influencer relations

Strategic planning

Content creation

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

Farrynheight is a house of studios built at the intersection of creative ambition and in-house intelligence, bringing together world-class creatives, strategists, and operators to raise brands that win. Founded by award-winning brand architect Farryn Weiner, we take a human-first approach to building brands at the speed of culture. Our clients include W Hotels, Remedy Place, Thorne, Walmart, [solidcore], Wegmans and goop Kitchen.

Role Description

As the Senior Manager of Social and Influencer at Farrynheight, you will be a pivotal individual contributor, responsible for driving our social media strategies and influencer partnerships to enhance brand awareness, engagement, and growth for our clients. Reporting to the Senior Director of Social and Influencer, you will play a key role in shaping our clients' social media presence, fostering relationships with influencers, and executing impactful social engagements with clients.

Key Responsibilities:

• Act as the strategic lead on all social and channel management — setting platform strategies, defining content direction, and ensuring brand consistency across every touchpoint.
• Oversee content calendars, channel programming, and publishing workflows.
• Balance lo-fi, in-the-moment storytelling with high-production assets to maximize engagement and impact.
• Execute comprehensive social media strategies and plans in alignment with clients' business objectives and brand identities, ensuring consistent messaging and effective audience targeting.
• Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, opportunities, and conversations relevant to clients' industries, leveraging insights to inform content creation and strategy refinement.
• Lead on execution across influencer campaigns from initial strategy and approach to execution in partnership with key stakeholders.
• Build and manage creator/influencer pipelines to fuel always-on storytelling and tentpole campaigns
• Assist in the identification, evaluation, and management of influencer partnerships to amplify clients' messaging and reach target audiences effectively..
• Oversee briefs, deliverables, and quality control to align with KPIs and brand voice.
• Identify emerging talent and cultural opportunities to enhance brand reach.

Production & Operational Leadership

• Oversee social-first content production from briefing through post-production delivery
• Manage timelines, workflows, approvals, and cross-functional coordination across strategy, creative, influencer, production, and account management teams
• Help guide and mentor coordinators and junior team members to ensure high-quality execution across all deliverables
• Proactively identify operational, resourcing, or scope risks and elevate solutions as needed
• Support the execution of both agile lo-fi captures and larger-scale campaign productions
• Serve as a day-to-day client lead across assigned accounts, building strong relationships and ensuring seamless communication
• Lead client meetings, status calls, presentations, and strategic discussions
• Provide thoughtful recommendations, social POVs, and proactive opportunities to clients and internal stakeholders
• Support integrated planning across social, influencer, creative, experiential, and paid media initiatives where applicable

Performance Tracking and Reporting:

• Monitor and analyze social media performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients to track progress towards goals.
• Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years of experience in social media marketing, influencer relations, or related roles.
• Strong understanding of social media platforms, trends, and best practices, with hands-on experience in content creation, community management, and campaign execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and client needs.