Director, Influencer Strategy

HangarFour Creative; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

HangarFour Creative seeks an experienced Influencer Strategist to lead influencer efforts across multiple clients, overseeing discovery, vetting, outreach, negotiations, contracting, and campaign execution. You’ll manage a small team and align strategies with broader 360 marketing goals, reporting to the VP of Influencer.

You bring 5–10 years in influencer strategy, a strong network of influencers, and fluency with tools like Sprout Social, Traackr, and CreatorIQ.

Qualifications

• 5–10 years hands-on influencer or social strategy experience.
• Strong communication and presentation skills.
• Deep knowledge of influencer landscapes and digital/social trends.
• Experience with managing budgets and negotiations.

Responsibilities

• Lead and manage a team of 2–5 members.
• Develop influencer strategies aligned to client goals.
• Collaborate with analytics to generate insights and recommendations.
• Develop pitches and client-facing POVs and briefs.
• Drive new business opportunities and partnerships.

Skills

Influencer strategy

Team leadership

Negotiation

Budget management

Client communication

Analytics & reporting

Cross-functional collaboration

Relationship building

Sprout Social

Traackr

Lefty

CreatorIQ

Microsoft Office

Google Workspace

Tools

Sprout Social

Traackr

Lefty

CreatorIQ

Job description

We’re here because we want someone awesome to join our crew: An experienced Influencer Strategist who will play a senior lead role in influencer efforts and strategy across a variety of exciting clients along with overseeing the day-to-day execution of influencer discovery, vetting, outreach, negotiations, contracting and campaign execution.

We need someone who loves all things influencers and has an impressive digital rolodex of influencers and managers with whom maintaining good relationships are of the utmost importance. This new Director will have your finger on the pulse of where influencers are activating and what kind of content moves the needle, not just for likes, comments and shares, but yields measurable ROI for clients and is the future of the ever-evolving influencer marketing space.

You’re organized, detail oriented and a relentless (but still human!) communicator when it comes to ensuring that you’re securing the right talent for the best fee. You love digging into platforms like Traackr, Tagger or Lefty but also value the beauty of a well-organized Google Sheet.

You’re a team player and while you’ve planted yourself in the influencer strategy lane, you also understand how influencers play into the larger 360 marketing lens that could include social media, experiential, press/media or video production.

You’re tough and agile and know that at any moment a campaign could shift, an influencer’s dog could get sick or current events could require a pivot and aren’t afraid to roll up your sleeves and send out a few extra emails to your friendlies to fill a spot, postpone a campaign or deliver difficult news.

This position will report into the VP, Influencer, and work closely with internal client teams across HangarFour as well as our PR partners at DKC, to develop innovative programming that engages, builds brands and achieves measurable ROI results.

Who We Are

We are HangarFour a creative agency under the umbrella of our PR partners at DKC. Who we actually are is a scrappy, close-knit crew of multi-talented creatives who play a variety of roles and pride ourselves on big clients for which we deliver big results. With us, the ability to step in and step up to make ideas happen is what makes us stand out to our clients and the industry. It is essential that you have that vision too.

Duties & Responsibilities:

• Partner with your team and cross-discipline teams, account management leads and team members, new business development, and creative to generate influencer strategies and concepts to support the client’s business goals and objectives.
• Lead and manage a team of between 2 and 5 members at any given time.
• Support and take the lead in business development opportunities as required.
• Collaborate with the Analytics and Measurement team to take data and develop actionable insights and strategic recommendations for insights, competitive reports, and strategic POV related to influencer campaigns.
• Develop briefs and pull in necessary colleagues to activate against. Helps develop, present and execute influencer strategies to address those client briefs.
• Take the lead in developing internal presentations, input, client-facing agency POV/strategic foundation, and research.
• Contribute to department development of new insights, innovations, trend forecasting, and strategic thinking.
• Demonstrate strong influencer, social media and digital understanding and the ability to effectively communicate these ideas, proposals, scopes and questions to internal team members, as well as to clients.
• Contribute to new business pitches both with ideation and execution along with actively seeking new opportunities with contacts and friendlies.
• Develop pitch decks with account teams that address client strategy and tactical concerns.
• Facilitate brainstorming sessions and workshops designed toward specific outputs and client solutions.
• Generate and present thought leadership opportunities on behalf of the agency.

Desired Skills and Experience:

• 5-10 years hands-on experience in an influencer, social strategy role, with responsibilities including: influencer vetting, negotiations, contracting, measurement and reporting
• Deep understanding of the digital communications and influencer landscapes and a passion for all things digital and social.
• Strong communication skills: written, verbal, presentations, and meeting facilitation in both individual and group settings.
• Detail-oriented, flexible, and willing to work in a fast-paced, demanding client-focused environment.
• Strong follow-through and drive towards set deadlines.
• Extensive experience with influencer management and strategy.
• Sizable digital rolodex and ability to demonstrate key relationships with influencers and managers.
• A skilled negotiator who can manage a client budget while maximizing their spend via strategic deliverables build with contracted influencers
• Works well with others, a collaborative team player who excels in a group setting.
• Knowledge of platforms like but not limited to: Sprout Social, Traackr, Lefty, CreatorIQ
• Strong knowledge of Microsoft (Excel, Word, Powerpoint) and Google (Sheets, Docs, Slides)
• Ability to build and manage client budgets and OOP spends
• Self-starter and ability to self-manage: You will be working closely with the internal team, but we will rely on you to keep your own deadlines on our fast-paced calendar of projects and manage your clients as independently as needed
• Incredibly organized, detailed and meticulous across all client work
• A player we can count on: You can move fast and are willing (as needed) to put in the extra time and effort with the team on projects
• Someone who makes others’ lives easier: When something goes wrong, you come to the table with a solution that gets the job done rather than dwelling in the pain of the issue
• “Sit down, be humble” outlook: Fervid desire to learn and ability to receive feedback while maintaining a great attitude so we can ALL improve
• Yourself! Someone who brings their passions and interests into the workspace because as we all know, this type of job blends the personal and professional so might as well find ways forward that keep us excited and engaged! We pride ourselves on having unique perspective (and social feeds) so please don’t be shy about what drives you – who knows what campaign could come out of it.