Social & Content, Manager

FARRYNHEIGHT; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A marketing agency in New York is seeking a Social + Content Manager to enhance brand awareness through innovative social media strategies and creator partnerships. This pivotal role involves developing comprehensive strategies, engaging with online communities, and driving performance through analytics. Ideal candidates will possess a Bachelor's degree in a related field and have at least 3 years of experience in social media management. Strong communication skills are essential for fostering relationships and optimizing campaigns.

Qualifications

• 3+ years of experience in social media management or related roles.
• Strong understanding of social media platforms and trends.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Lead identification and management of creator partnerships.
• Engage actively with followers and customers on social media.

Skills

Social media management

Content creation

Influencer relations

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Communications, Business Administration

Job description

Farrynheight is a collective of strategists, marketers, creatives, and cultural connectors who raise brands that win. We bridge the gap between bold, big-picture agency vision and everyday in-house excellence—partnering with brands at every stage of their journey. Through our three distinct studios—Social & Influencer, Integrated Brand Marketing, and Creative—we help companies like Coca-Cola, [solidcore], Marriott, and Walmart shape strategy, spark relevance, and show up powerfully in the world.

About the Role

As the Social + Content Manager at Farrynheight, you will be a pivotal individual contributor responsible for driving our clients' social media strategies and content creator partnerships to enhance brand awareness and engagement. You will play a key role in developing and executing innovative social media campaigns, cultivating relationships with creators, and fostering engagement within online communities.

Key Responsibilities

• Develop and execute comprehensive social media strategies that align with clients' business objectives and brand identities, leveraging insights and best practices to maximize impact and ROI.
• Conduct market research, competitor analysis, and audience segmentation to inform strategy development and decision-making.
• Identify emerging trends, platforms, and technologies to stay ahead of the curve and capitalize on new opportunities for engagement and growth.

Creator Partnership Management

• Lead the identification, evaluation, and management of creator partnerships to amplify clients' messaging and reach target audiences effectively.
• Cultivate and maintain relationships with content creators, negotiating partnerships and collaborations that align with clients' goals and values.
• Oversee campaigns and activations, including contract negotiation, content approvals, and performance tracking.
• Implement content calendars and schedules, ensuring consistent posting frequency and alignment with clients' brand identities and messaging.
• Monitor content performance and engagement metrics, analyzing data and insights to identify opportunities for optimization and improvement.
• Make recommendations for content refinement and strategy adjustments based on data-driven insights and performance analysis.

Content Creation and Curation

• Lead the development of engaging and relevant social media content, including graphics, videos, captions, and stories, to drive user engagement and interaction.
• Collaborate with internal teams and clients to develop content ideas, themes, and campaigns that resonate with target audiences and align with brand objectives.
• Source and curate compelling content from external sources to supplement clients' social media feeds and provide value to followers.

Community Engagement

• Foster relationships with followers and customers by actively engaging with comments, messages, and mentions on social media channels.
• Monitor conversations and trends within clients' online communities, responding to inquiries, addressing concerns, and amplifying positive feedback.
• Implement strategies to encourage user-generated content, facilitate discussions, and cultivate brand advocates and ambassadors.

Performance Tracking and Reporting

• Monitor and analyze social media performance metrics and KPIs, providing regular updates and reports to internal stakeholders and clients.
• Identify opportunities for optimization and improvement, leveraging data-driven insights to refine strategies, tactics, and content for maximum impact and effectiveness.
• Present findings and recommendations to stakeholders, demonstrating the impact of social media efforts on business objectives and ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 3 years of experience in social media management, influencer relations, or related roles.
• Strong understanding of social media platforms, trends, and best practices, with hands-on experience in content creation, scheduling, and engagement.
• Excellent communication and interpersonal skills, with the ability to engage and interact effectively with diverse audiences.
• Detail-oriented with strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.