Senior Manager, Social Content & Community Strategy

ColourPop; Los Angeles (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Vacation time

Health benefits

401k + match

Paid holidays

Product discounts

Job summary

ColourPop is seeking a senior social marketer who lives and breathes culture, turning beauty trends into compelling content. You will own multi-channel content strategies for Instagram, TikTok, and YouTube, and partner with Creative to keep brand visuals aligned across channels.

You’ll lead a small team, manage UGC programs, and build activation playbooks while emphasizing fast, data-driven decision making to drive engagement and fandom.

Qualifications

• 6–8 years in social media, content creation, or content strategy with at least 2 years leading a team.
• Beauty industry experience required.
• Genuine taste and point of view on beauty and what converts.
• Deep fluency in creating and curating social content and directing creators.
• Platform expertise across IG, TikTok and YouTube.
• Ability to plan content for engagement and build fandom.
• Hybrid art direction skills with strong visual POV.
• Experience building ambassador programs or always-on communities.
• Numbers fluency to interpret engagement and performance data.
• Rapid 48-hour cycles and fast decision-making.
• Proven impact on large-scale brand accounts.

Responsibilities

• Own the content engine for each channel with distinct POVs and pacing.
• Direct creators to a clear visual strategy and ensure on-brand output.
• Program feeds with intentional sequencing and copywriting to build stories.
• Lead UGC roster and community management for ongoing activation.
• Build cultural cachet by timely showing up with the right creator.
• Develop a trend radar and weekly activation shortlist within 48 hours.
• Be data-driven: report insights and action steps for business reviews.
• Create playbooks for channel planning, trend activation, and campaigns.
• Maintain a multi-hat mindset to execute across responsibilities.

Skills

Social strategy

Content creation

Community building

Fast decision making

Data driven

Tools

Figma

Canva

Dash Social

CreatorIQ

Rival IQ

ShopMy

Job description

ColourPop is seeking a senior social marketer who lives and breathes culture, turning beauty trends into compelling content. You will own multi-channel content strategies for Instagram, TikTok, and YouTube, and partner with Creative to keep brand visuals aligned across channels.

You’ll lead a small team, manage UGC programs, and build activation playbooks while emphasizing fast, data-driven decision making to drive engagement and fandom.