Senior Social Content Strategy Lead

Dermalogica; Carson (CA); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Life/accident/disability insurance

Wellness programs

Paid family leave

Domestic partner benefits

Education/training programs

Product allowances

Fitness reimbursement

401(k) matching

Other perks

Job summary

Dermalogica seeks a Senior Manager, Social Content Strategy to own social-first storytelling across owned and paid channels. Lead content briefs, curate creators, and guide asset creation to boost engagement and business outcomes.

You will shape brand presence across Instagram, TikTok, YouTube, Pinterest, and emerging platforms while aligning with brand standards and platform-native storytelling.

Qualifications

• 5-7+ years of experience in content strategy, social media, digital marketing, or brand marketing, preferably within beauty, wellness, lifestyle, or consumer brands.
• Deep expertise across Meta platforms (Instagram and Facebook), TikTok, YouTube, and Pinterest, with a strong understanding of each platform's algorithms, audience behaviors, and content best practices.
• Demonstrated success developing high-performing organic and paid social content strategies.
• Strong understanding of creator marketing, user-generated content, and social-first storytelling.
• Highly analytical with experience translating performance data into actionable content strategies.

Responsibilities

• Lead the development of social-first content strategies that support brand campaigns, product launches, evergreen storytelling, retail priorities, and community engagement.
• Curate and edit content across multiple sources—including creators, influencers, user-generated content, campaigns, and in-house productions—to maximize performance across platforms.
• Develop clear, insight-driven creative briefs for internal teams, production partners, creators, and agencies.
• Partner with Creative and Brand teams to ensure content reflects brand standards while embracing platform-native storytelling.
• Optimize creative for both organic and paid social placements, ensuring assets are designed specifically for channel objectives and audience behaviors.
• Build and maintain a balanced content ecosystem across educational, community-driven, cultural, creator-led, and product-focused storytelling.

Skills

Content strategy

Social media

Brand marketing

Creative briefs

Analytics

Project management

Cross-functional collaboration

Influencer marketing

Job description

Dermalogica seeks a Senior Manager, Social Content Strategy to own social-first storytelling across owned and paid channels. Lead content briefs, curate creators, and guide asset creation to boost engagement and business outcomes.

You will shape brand presence across Instagram, TikTok, YouTube, Pinterest, and emerging platforms while aligning with brand standards and platform-native storytelling.