Integrated Marketing Manager: Beauty & Creator Growth

butter LONDON; Atlanta (GA); Hybrid; USD 75,000 - 110,000; Full time

Job summary

butter LONDON is seeking an Integrated Marketing Manager to drive multi-channel campaigns across social, e-commerce, retail, and partnerships. The role collaborates with internal teams and external partners to ensure timely, on-brand execution of campaigns and product launches.

You will manage day-to-day execution, content, and reporting, with a focus on TikTok, Instagram, creator partnerships, and cross-functional coordination in a fast-paced beauty environment.

Qualifications

• 4+ years in integrated marketing or related consumer marketing role.
• Experience executing multi-channel campaigns from strategy to execution.
• Strong knowledge of TikTok, Instagram, and social commerce; TikTok Shop experience preferred.
• Hands-on experience managing paid creator/influencer programs.
• Excellent project management and cross-functional collaboration skills.

Responsibilities

• Support the execution of integrated campaigns across social, digital, creator, email, retail, PR, and e-commerce.
• Maintain Omni Marketing calendar, timelines, briefs, and launch plans.
• Coordinate with cross-functional teams and external partners to keep projects on track.
• Support new product launches, seasonal campaigns, partnerships, licensed collaborations, and retail moments.
• Help ensure campaign messaging, creative, promotions, and assets are consistent across channels.
• Monitor competitive activity and trends for inspiration and opportunities.

Skills

Integrated marketing

Social media

Creator/Influencer marketing

Campaign management

TikTok & Instagram

Paid creator programs

Project management

Cross-functional collaboration

Organized & proactive

Beauty industry interest

Job description

butter LONDON is seeking an Integrated Marketing Manager to drive multi-channel campaigns across social, e-commerce, retail, and partnerships. The role collaborates with internal teams and external partners to ensure timely, on-brand execution of campaigns and product launches.

You will manage day-to-day execution, content, and reporting, with a focus on TikTok, Instagram, creator partnerships, and cross-functional coordination in a fast-paced beauty environment.