Senior Influencer Marketing Architect

ColourPop; Los Angeles (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Vacation time

Health benefits

401k + match

Product discounts and more

Job summary

ColourPop is seeking a Sr. Influencer Marketing Manager to own full-funnel influencer campaigns and drive brand growth.

You’ll lead paid and organic efforts, partnering with Social to reinvigorate ambassador programs and manage a creator roster across lifestyle, beauty, and consumer goods. This onsite role in Sherman Oaks requires 6–8 years of influencer marketing experience, strong analytics, and a data-driven mindset.

Qualifications

• 6–8 years of experience in influencer marketing and/or brand communications; both in-house and agency experience preferred, ideally in a multi-brand setting.
• Proven track record building and scaling both paid and organic influencer programs, always‑on and campaign-driven.
• Experience building and owning a creator/talent roster, including recruitment, vetting, negotiation, and long‑term relationship management.
• Experience scaling affiliate, VIP, and community ambassador programs.
• Strong network of influencers and agents across lifestyle, beauty, fashion, or consumer goods.
• Proven leadership and team management experience, including managing direct reports.
• Data‑savvy, with fluency in paid media analytics (ROAS, iROAS, CPM, CPE) and experience assessing attribution and tracking tools.
• Well‑versed in social media channels (paid and organic), trends, branded content development, and influencer/social metrics and analysis.
• Excellent communication, negotiation, and storytelling skills — verbal and written.
• Detail-oriented, solutions-driven, and organized, with the ability to manage multiple projects to tight deadlines.
• Passion for emerging trends in digital culture, social media, and brand storytelling.
• Experience with experiential or event marketing is a plus.

Responsibilities

• Serve as the strategic lead for influencer marketing across brands, owning long-term vision, brand alignment, and scalable growth.
• Own the full paid and organic influencer strategy across every launch, campaign, and seasonal moment.
• Develop and execute integrated influencer strategies tailored to each brand's identity and audience, aligned to the broader social calendar and marketing plan.
• Set the influencer mix, campaign architecture, and performance benchmarks across all tiers, aligned to each channel's revenue objectives.
• Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives.
• Co-manage a cross-functional coordinator to drive seamless campaign and go-to-market execution.
• Stay on the cutting edge of influencer marketing, bringing disruptive new ideas, formats, and platforms to the table.

Skills

Influencer marketing

Brand communications

Data analytics

Leadership

Negotiation

Storytelling

Cross-functional collaboration

Tools

Traackr

CreatorIQ

Job description

ColourPop is seeking a Sr. Influencer Marketing Manager to own full-funnel influencer campaigns and drive brand growth.

You’ll lead paid and organic efforts, partnering with Social to reinvigorate ambassador programs and manage a creator roster across lifestyle, beauty, and consumer goods. This onsite role in Sherman Oaks requires 6–8 years of influencer marketing experience, strong analytics, and a data-driven mindset.