Senior Manager, Retail Media Performance & Measurement

Walgreens; Chicago (IL); Hybrid; USD 125,000 - 219,000; Full time

Job summary

Walgreens is seeking a Senior Manager, Retail Media Performance & Measurement to own the end-to-end framework for campaign measurement across our Retail Media business. This leader will define, standardize, and operationalize measurement strategies tied to client objectives, with strong emphasis on audience insights and post‑campaign reporting.

This role is both a strategic architect and hands‑on leader, building scalable practices, guiding cross‑functional teams, and advising brand and agency

Qualifications

• Bachelor’s degree plus 4+ years in retail media, digital advertising, or media measurement, or 7+ years with a High School/GED.
• Proven expertise in campaign measurement methodologies including incrementality testing, attribution, and ROAS.
• Strong knowledge of first‑party data strategies and audience segmentation.
• Experience managing external measurement partners, contracts, and governance.
• Leadership experience in a fast-paced, matrixed organization with cross‑functional teams.

Responsibilities

• Lead measurement strategy for Walgreens Advertising Group across all digital channels (onsite, offsite, CRM).
• Oversee post‑campaign insights, producing standardized, client‑ready reporting with actionable recommendations.
• Develop a robust first‑party audience strategy leveraging Walgreens data for high‑value segments.
• Manage day‑to‑day with third‑party measurement partner; ensure SLAs and methodology governance.
• Support budget planning and alignment with organizational goals around measurement.
• Collaborate with Sales, Analytics, Client Services to embed measurement capabilities into go‑to‑market plans.
• Serve as SME on retail media measurement practices for internal and external stakeholders.
• Mentor and develop a high‑performing team focused on analytical rigor and client impact.
• Promote Walgreens Advertising Group's external stance on measurement in industry forums.

Skills

Retail media

Digital advertising

Media measurement

Audience strategy

ROAS analysis

Cross-functional collaboration

Education

Bachelor’s degree

High School/GED

Tools

LiveRamp

Snowflake

Job description

Walgreens is seeking a Senior Manager, Retail Media Performance & Measurement to own the end-to-end framework for campaign measurement across our Retail Media business. This leader will define, standardize, and operationalize measurement strategies tied to client objectives, with strong emphasis on audience insights and post‑campaign reporting.

This role is both a strategic architect and hands‑on leader, building scalable practices, guiding cross‑functional teams, and advising brand and agency