Senior Director, Full‑Funnel Media Strategy

Walgreens; Chicago (IL); On-site; USD 175,000 - 284,000; Full time

Job summary

Walgreens is seeking a Senior Director, Media to lead the enterprise paid media strategy, planning, investment, and performance. You will drive integrated, full-funnel campaigns across TV, digital, social, influencer, paid search, OOH, and AI-enabled platforms.

Reporting to the SVP, Marketing, you will optimize media mix, invest wisely, and collaborate with Brand, Insights, and Analytics to deliver measurable growth and ROI. Role requires leadership and travel up to 10%.

Qualifications

• Bachelor’s degree or equivalent and at least 10 years in digital advertising or marketing.
• Experience with Media Planning and Buying, particularly in digital channels.
• Experience with Ad Tech platforms such as AdWords, Google Analytics, DSPs, and DMPs.
• Experience with in-market media activation across digital channels.
• Experience leading large-scale, integrated media programs for retail or brand-side.
• Willing to travel up to 10%.

Responsibilities

• Orchestrates end-to-end media strategy, planning and execution across core marketing pillars and cross-functional teams.
• Collaborates with executive leadership to optimize channel mix and drive performance.
• Defines strategic roles and KPIs for media tactics across funnel stages and analytics partners.
• Oversees in-market media performance and activation capabilities across digital channels.
• Leads 1st party data strategies to enhance customer experience and tie to traffic/sales.
• Manages agency relationships and partners to optimize spend and effectiveness.
• Develops learning playbooks and translates goals into test-and-learn pilots.

Skills

Media strategy

Digital advertising

Leadership

Agency management

Analytics

Education

Bachelor's degree

MBA preferred

Tools

AdWords

Google Analytics

DSP

DMPs

Job description

Walgreens is seeking a Senior Director, Media to lead the enterprise paid media strategy, planning, investment, and performance. You will drive integrated, full-funnel campaigns across TV, digital, social, influencer, paid search, OOH, and AI-enabled platforms.

Reporting to the SVP, Marketing, you will optimize media mix, invest wisely, and collaborate with Brand, Insights, and Analytics to deliver measurable growth and ROI. Role requires leadership and travel up to 10%.