Manager, Retail Marketing, Amazon

Paramount Pictures; Los Angeles (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) plan

Life insurance

Disability benefits

Tuition assistance

Paid time off

Job summary

Paramount Pictures is seeking a Digital Architect on Amazon to own the Flywheel—driving traffic, sales, and search ranking by blending Paramount+ streaming, Physical Media, and Consumer Products.

You will lead cross-category initiatives, negotiate premium placements, and collaborate with Retail Development and Amazon teams to maximize visibility and conversion across franchises such as Yellowstone and PAW Patrol.

Qualifications

• 5–8+ years in retail, shopper, or channel marketing managing a high-volume, multi-category retail account.
• Deep understanding of retail lifecycles (Apparel vs Toys).
• Strong ability to connect internal licensing category managers with external retail merchants and marketing leads.
• Strategic thinker who can place products in unconventional aisles to boost cross-basket sales.

Responsibilities

• Lead cross-category initiatives to boost retail sales across flagship brands.
• Translate theatrical or streaming milestones into premium activations on Prime Video channels and product categories.
• Negotiate top-tier programs for placements like DOTD and new release category takeovers.
• Strategize and execute campaigns using Amazon Marketing Cloud (AMC) and DSP with a diversified budget.

Skills

Retail Marketing

Cross-Functional Collaboration

Strategic Planning

Data Analysis

Amazon Ads

Tools

Amazon Marketing Cloud

Vendor Central

Job description

Marketing

Full-Time

On-Site

#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the powerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"—using Paramount’s massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products.

Responsibilities

The "Digital Flywheel" Strategy

• Lead cross-category initiatives that leverage Paramount’s media milestones (theatrical/streaming) to boost retail sales
• You ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys.
• Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in support of key beats digital real estate"
• You are responsible for negotiating top tier programs to secure high-impact placements like Gateway Placements, Deal of the Day (DOTD), and "New Release" category takeovers

Full-Funnel Advertising (Amazon Ads/DSP)

• Strategize and execute complex campaigns using Amazon Marketing Cloud (AMC) and DSP
• You develop and manage a diversified budget to target fans at every stage—from high-funnel "awareness" video ads to bottom-funnel "Sponsored Product" ads that maximize conversion

Cross Functional Collaboration

• Work across internal Retail Development, category and Brand teams as well as manufacture partners and retailers to ensure support of key priorities

Strategic Planning

• Build strategic marketing plans to maximize priorities incorporating relevant media mix, budget development, program development and deployment followed by ongoing measurement and adjustment based on performance

Brand Store & A+ Content Management

• Own the "Paramount Brand Store." You oversee the design and optimization of sub-stores for major franchises (Yellowstone, PAW Patrol), ensuring all product detail pages (PDPs) feature Mobile-Ready Hero Images, SEO-optimized bullets, and high-quality video content
• Work closely with the Amazon Prime Video teams to create "Watch & Shop" opportunities
• You manage the studio's "Digital Shelf" health, monitoring OOS (Out of Stock) rates and LBB (Lost Buy Box) to ensure marketing spend isn't wasted on unavailable products

Data-Driven Optimization (Brand Analytics)

• Use Amazon Brand Analytics and Vendor Central data to track shopper behavior
• You analyze "Search Frequency Rank" and "Market Basket Analysis" to determine which franchises are trending and where to shift marketing investment in real-time

Basic Qualifications

5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category retail account

Deep understanding of various retail lifecycles (e.g., the fast-paced nature of Apparel vs. the seasonal peaks of Toys)

Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads

Ability to think and act strategically, finding opportunities to place products in unconventional aisles to capture "cross-basket" sales

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $75,000.00 - 110,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is bonus eligible.

What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.