Director, Activation

Paramount; New York (NY); On-site; USD 124,000 - 155,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

401(k) plan

Job summary

Paramount Media Labs seeks a senior activation director to lead campaigns across Kids & Family and Influence segments. You will partner with Pitch and Creative teams to drive integrated marketing, from concept to delivery, across linear, digital, and social channels.

You will manage timelines, budgets, and supplier relationships, while guiding cross-disciplinary teams to meet client goals and optimize campaigns for impact.

Qualifications

• Bachelor's degree in a relevant field.
• 8+ years in media/ad sales, integrated marketing, or agency roles.
• Attention to detail with strong organization and time management.
• Collaborative mindset and proactive approach is essential.
• Excellent presentation and communication skills; comfortable with AI tools.

Responsibilities

• Lead and manage activation of marketing programs from plan to execution.
• Collaborate with cross-functional teams to align on creative concepts.
• Serve as main contact for RFP responses and client briefs.
• Own timelines, budgets, and delivery of content across platforms.
• Develop social media strategies and partner materials for shows/events.

Skills

Campaign management

Client relations

Strategic planning

Creative briefing

Cross-functional leadership

Budget management

RFP responses

Social media strategy

Education

Bachelor's degree

Tools

Google Workspace

Photoshop

Job description

#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Paramount Media Labs

We are a branded content division of Paramount, committed to developing and implementing marketing solutions that position our brand partners at the center of culture. We offer full-service marketing capabilities, delivering custom content and creative solutions that drive value for our partners and dedication with our fans across our Paramount channels (CBS, CBS Sports, CBS News, Paramount+, Nickelodeon, MTV, Comedy Central, CMT), platforms and experiences. Simply put, we build brand-driven content tailored to our partners' needs and preferences.

At Paramount Media Labs (PML), we value diversity of thought, and we think your hobbies and unique viewpoints are just as important as your previous work experience. We view the world not only from our offices (though the views are pretty sweet), but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better marketers.

Overview

Activation is a group dedicated to campaign development and execution across Paramount’s Ad Solutions. We partner with the Pitch and Creative teams to develop integrated marketing solutions that drive upfront and scatter budgets. Then, lead the activation of custom partner programs across all Paramount screens and networks (except BET), in collaboration with channel constituents. In addition, we manage all campaign work regarding Upfront Advertisers with sold marketing and an identified property, from pitch through activation.

Reporting to the VP, as Director, you will manage client-facing activation of linear, digital and social media marketing programs for the Kids & Family and Influence Group. You will interact with cross-disciplinary teams including clients, media agencies, Ad Solutions, creative, production, social media, editorial, legal, standards,and external vendors.

Directors work with the Ad Sales team to identify areas of opportunity and troubleshooting approaches to reach company and client goals in addition to acting as a team point person for all aspects of ideation, creation, activation and fulfillment of marketing programs. You are responsible for managing specific processes, such as vetting ideas with key stakeholder departments, securing partner materials/assets, building social media promotional strategies, and supervising the production of custom content across all platforms.

Responsibilities

• Serve as the main contact for RFP responses, including leading creative briefings and collaborations
  • Partner with cross-functional teams to review and align on creative concepts
  • Develop campaign elements and confirm production budgets
  • Assist with presentations as needed
• Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise
• Lead all aspects of your assigned marketing programs after they are approved, including managing agency and client partners
  • Collaborate with Creative and channel teams on producing and delivering content
  • Own timeline management to keep concepts and deliverables on schedule
  • Develop pre-pro materials and representing client needs on set
  • Lead campaign launch efforts from planning through execution
  • Collaborate with media activation and cultural intelligence teams on reporting
• Be the main contact for assigned properties and events. Work with the channel teams to keep up with production plans and requirements. Collaborate on sponsor opportunities during the show and at other times. Show points then help prepare sales materials to pitch these opportunities
• Identify best practices to apply to the team’s day-to-day efforts
• Manage Manager/Associate Manager/Coordinator on team

Basic Qualifications

• Bachelor’s degree
• 8 + years’ experience in in Media/Tech, Ad Sales, Integrated Marketing and/or agency experience
• Fierce attention to detail, superb organization, project & time management skills
• Collaborative spirit and a proactive mindset is a must
• Robust knowledge of Google Workspace, including Drive, Sheets, Slides and Docs, as well as Photoshop with top-notch presentation design skills
• Excellent task ownership, problem-solving and research skills
• Interest in social media, digital platforms, and the larger media landscape
• Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
• Exemplary oral and written communication skills
• Ability to manage both up and down
• Comfortable using AI regularly for tasks and projects
• Impeccably high standards for quality work

Additional Responsibilities

• Interest and experience in gaming (especially Fortnite and Roblox) a plus

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Additional Information

Hiring Salary Range: $124,000.00 - 155,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.