Senior Manager, Retail Growth & Key Accounts

Bodyarmor; Nashville (TN); On-site; USD 119,000 - 146,000; Full time

Benefits offered by this job

Annual incentive

Medical benefits

Job summary

The Coca-Cola Company is seeking a Senior Manager, Retail Sales – Dollar General in Nashville to lead the Coca-Cola-Dollar General partnership and drive joint growth across the system.

You will manage the integrated account team, develop annual business plans, and translate strategies into executable programs, delivering value for both Coca-Cola and Dollar General while navigating fast-paced retail environments.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field preferred.
• Minimum of 3 years of experience in key account management, sales, or commercial roles within consumer packaged goods or the beverage industry.
• Proven experience developing and executing price-pack plans and promotional programs for major retail customers.
• Demonstrated ability to manage complex stakeholder relationships and drive alignment across multiple business systems.
• Strong selling acumen with experience in consultative sales, negotiation, and customer partnership building.
• High level of data literacy and strong competence in using analytics and insights to influence decision-making.
• Excellent communication and presentation skills, with the ability to convey data and business cases clearly and persuasively.
• Effective time management, prioritization, and organizational abilities suited to fast-paced retail environments.
• Self-motivated, results-oriented, and capable of balancing strategic business planning with day-to-day account execution.

Responsibilities

• Partner with the integrated account team to manage all aspects of the Coca-Cola business relationship with Dollar General, ensuring that customer expectations and system commitments are consistently met.
• Develop and execute an annual joint business plan with Dollar General, bottler partners, and cross-functional Coca-Cola teams, establishing growth objectives and activation priorities.
• Act as the customer subject-matter expert within the Coca-Cola system, ensuring transparent understanding of Dollar General’s strategies, priorities, and needs.
• Align internal and external stakeholders—including bottlers, marketing, finance, and operations—around the customer plan, translating objectives into actionable programs and initiatives.
• Ensure flawless execution of promotions, programs, and operational plans according to defined timelines, budgets, and resource allocations.
• Lead communication between Dollar General and the Coca-Cola system, ensuring strategy, plans, and programs are consistently applied throughout execution cycles.
• Use insight-driven selling tools and category analytics to influence customer decisions and shape pricing and assortment strategies aligned with shopper behaviors.
• Forecast performance, manage account budgets, and evaluate investment returns to support sustainable growth.
• Proactively address operational issues, coordinating between customer teams and bottlers to maintain strong service levels and program consistency.
• Champion new ideas and innovative solutions that evolve the customer relationship, optimize efficiency, and enhance impact across the marketplace.

Skills

Cross-Functional Teamwork

Customer Relationships

Data Insights

Joint Business Planning

Key Account Management

Negotiation

Strategic Sales Leadership

Education

Bachelor's degree in Business, Marketing, or related field

Job description

The Coca-Cola Company is seeking a Senior Manager, Retail Sales – Dollar General in Nashville to lead the Coca-Cola-Dollar General partnership and drive joint growth across the system.

You will manage the integrated account team, develop annual business plans, and translate strategies into executable programs, delivering value for both Coca-Cola and Dollar General while navigating fast-paced retail environments.