Senior Retail Sales & Key Accounts Lead

Coca-Cola; Tennessee; On-site; USD 119,000 - 146,000; Full time

Job summary

The Coca-Cola Company, in partnership with Dollar General, is seeking a senior account leader to manage the Coca-Cola business relationship with one of America's largest retailers. You will oversee joint planning, promotions, and cross-functional collaboration to drive growth and ensure program excellence.

This role emphasizes stakeholder alignment, data-driven decision making, and clear communication as you forecast performance, manage budgets, and unlock opportunities across the Coca-Cola

Qualifications

• Bachelor's degree in Business, Marketing, or related field preferred.
• Minimum of 3 years of experience in key account management, sales, or commercial roles within consumer packaged goods or the beverage industry.
• Proven experience developing and executing price-package plans and promotional programs for major retail customers.
• Demonstrated ability to manage complex stakeholder relationships and drive alignment across multiple business systems.
• Strong selling acumen with experience in consultative sales, negotiation, and customer partnership building.
• High level of data literacy and strong competence in using analytics and insights to influence decision-making.
• Excellent communication and presentation skills, with the ability to convey data and business cases clearly and persuasively.
• Effective time management, prioritization, and organizational abilities suited to fast-paced retail environments.
• Self-motivated, results-oriented, and capable of balancing strategic business planning with day-to-day account execution.

Responsibilities

• Partner with the integrated account team to manage all aspects of the Coca-Cola business relationship with Dollar General, ensuring that customer expectations and system commitments are consistently met.
• Develop and execute an annual joint business plan with Dollar General, bottler partners, and cross-functional Coca-Cola teams, establishing growth objectives and activation priorities.
• Act as the customer subject-matter expert within the Coca-Cola system, ensuring transparent understanding of Dollar General's strategies, priorities, and needs.
• Align internal and external stakeholders—including bottlers, marketing, finance, and operations—around the customer plan, translating objectives into actionable programs.
• Ensure flawless execution of promotions, programs, and operational plans according to defined timelines, budgets, and resource allocations.
• Lead communication between Dollar General and the Coca-Cola system, ensuring strategy, plans, and programs are consistently applied.
• Use insight-driven selling tools and category analytics to influence customer decisions and shape pricing and assortment strategies aligned with shopper behaviors.
• Forecast performance, manage account budgets, and evaluate investment returns to support sustainable growth.
• Proactively address operational issues, coordinating between customer teams and bottlers to maintain strong service levels and program consistency.
• Champion new ideas and innovative solutions that evolve the customer relationship, optimize efficiency, and enhance impact across the marketplace.

Skills

Cross-Functional Teamwork

Customer Relationships

Data Insights

Joint Business Planning

Key Account Management

Negotiation

Strategic Sales Leadership

Education

Bachelor's degree in Business/Marketing

Job description

The Coca-Cola Company, in partnership with Dollar General, is seeking a senior account leader to manage the Coca-Cola business relationship with one of America's largest retailers. You will oversee joint planning, promotions, and cross-functional collaboration to drive growth and ensure program excellence.

This role emphasizes stakeholder alignment, data-driven decision making, and clear communication as you forecast performance, manage budgets, and unlock opportunities across the Coca-Cola