Senior Manager, Registration & Guest Communications (Event Technology)

MKTG, Inc; Town of Charlotte (NY); On-site; USD 54,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

Paid holidays

Job summary

MKTG Sports + Entertainment, part of Dentsu, is seeking a Senior Manager of Registration & Guest Communications (Event Technology) to own the full registration program across 24 races. You will manage the Swoogo platform, ensure attendee data accuracy, and craft guest-facing communications across multiple channels.

The role requires 5+ years in event registration or related fields, with strong copywriting and project management skills.

Qualifications

• Bachelor’s degree required with 5+ years in event registration or related field.
• Hands-on experience with registration platforms (Swoogo preferred) or similar platforms.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Own and manage the full registration program across ~24 annual races, including builds, updates, and maintenance.
• Serve as the primary Swoogo platform owner, ensuring accuracy and functionality.
• Create, review, and refine registration copy including guest instructions, confirmations, reminders, and FAQs.
• Manage attendee data end-to-end, including guest lists, dietary needs, access levels, and required program information.
• Communicate with guests to resolve registration issues and gather missing information promptly.
• Track registration progress and provide status updates to internal teams and clients.
• Coordinate with cross-functional teams to align registration with event operations and guest experience.
• Lead or support client calls related to registration timelines and next steps.
• Identify opportunities to improve registration processes, tools, and templates.
• Evaluate registration performance post-event and suggest improvements.

Skills

Registration platform management

Copywriting / guest communications

Attention to detail

Communication skills

Data management

Project management

Education

Bachelor’s degree in related field

Tools

Swoogo

Cvent

Bizzabo

Job description

Senior Manager, Registration & Guest Communications (Event Technology)

MKTG Sports + Entertainment is seeking a Senior Manager, Registration & Guest Communications, with a primary focus on end-to-end event registration across global sports hospitality programs. This role is a full-time registration specialist responsible for building, maintaining, and managing the Swoogo registration platform and ensuring flawless attendee data, communication accuracy, and program organization across approximately 24 annual races. This position is highly detail-oriented, repetitive in workflow, platform-heavy, and ideal for someone who thrives in structured, tech-enabled environments. The Senior Manager will serve as the day-to-day owner of the registration system, ensuring attendee accuracy, platform functionality, and timely communication with guests, clients, and internal teams. This role reports to the Senior Director, Hospitality & Events.

Job Responsibilities

• Own and manage the full registration program across approximately 24 annual races, including all event-specific registration builds, updates, and maintenance
• Serve as the primary Swoogo platform owner, ensuring accuracy, functionality, and continuous optimization
• Create, review, and refine registration copy including guest instructions, confirmations, reminders, platform text, and FAQs
• Manage attendee data end-to-end, including guest list accuracy, dietary needs, access levels, and required program information
• Communicate directly with guests to resolve registration issues, correct submissions, and gather missing information quickly and professionally
• Track registration progress and provide ongoing status updates to internal teams and clients
• Coordinate with cross-functional teams to ensure alignment between registration, event operations, and guest experience
• Support merchandise fulfillment workflows for each race when based in Charlotte, ensuring registrants receive correct items and directing junior staff responsible for packing and shipping
• Create client-ready materials including registration reports, attendee summaries, itineraries, and collateral
• Lead or support internal and client calls related to registration timelines, status, and next steps
• Identify opportunities to improve registration processes, tools, communication templates, and platform workflows
• Evaluate registration performance post-event and recommend improvements for future cycles
• Support broader event tasks as needed, with a focus on registration and merchandise coordination rather than on-site hospitality

Key Qualifications

• Bachelor’s degree required 5+ years of experience in event registration, event technology, program management, or platform-based operations
• Hands-on experience with registration platforms (Swoogo preferred; Cvent, Bizzabo, or similar acceptable)
• Strong experience writing, editing, and reviewing registration copy and guest-facing communication
• Exceptional attention to detail and comfort with repetitive, accuracy-driven workflows
• Excellent verbal and written communication skills
• Proven ability to manage high-volume attendee data and complex registration requirements
• Strong organizational and project management skills
• Ability to manage multiple races, timelines, and communication streams simultaneously
• Experience supporting corporate events or hospitality programs preferred
• Comfort working in a non-traveling, platform-focused role
• For Charlotte-based candidates: ability to support merchandise fulfillment coordination with junior staff

Additionally, this position is eligible for discretionary incentive compensation.

Compensation & Benefits

The annual salary range for this position is $54,000–$85,000 annually.

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Flexible holiday package starting at 20 days
• Corporate discounts
• Commuter benefits
• Cell phone reimbursement
• Extensive list you can choose from to suit your needs

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies.

For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Company Culture & Values

About MKTG Sports + Entertainment MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves. MKTG S+E is a part of the broader dentsu Sports International network.

Working with Us We’re an agency born of fanatics…fans of sports (yes, even pickleball). Fans of music (we sing in the shower). Fans of data (we’re proud nerds). Fans of art (from exhibitions to film). Fans of culture (this is huge). And that means we put it all in for what we love, truly understanding what fans need, want, feel, hate and love about the brands and properties we lead. We’re led by our core values which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients. We’re a community where you are free to be you, where good work gets rewarded, and you are truly energized by the team around you. It’s more than just ‘warm & fuzzies’ – happy humans are vital to our commercial success. And together, we make magic.

Inclusion and Diversity

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone.

We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location & Contract

Location: Charlotte - 1018 Jay St

Time Type: Full time

Contract Type: Permanent

Equal Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.