Senior Manager - Public Relations

Richemont; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Public Relations to enhance brand equity and awareness for a luxury timepiece maison. This role involves crafting compelling stories, managing media relations, and executing strategic PR campaigns. The ideal candidate will have a rich background in luxury retail PR, with a passion for storytelling and a proven track record in securing premium media coverage. Join a forward-thinking team that values creativity and collaboration, and make a significant impact in the luxury watch industry. This position offers a chance to work in a dynamic environment that embraces diversity and innovation.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Employer Match

Paid Time Off

Wellness Reimbursement

Employee Assistance Program

Volunteer Days Off

Qualifications

• 8+ years of public relations experience in luxury retail, ideally in-house.
• Strong relationships with luxury fashion and lifestyle press.
• Excellent communication and project management skills.

Responsibilities

• Drive superior editorial coverage and storytelling across various outlets.
• Cultivate relationships with editors and publicists in luxury sectors.
• Manage PR budget, events, and product launches effectively.

Skills

Public Relations

Communication Skills

Project Management

Storytelling

Relationship Management

Attention to Detail

Multi-tasking

Education

Bachelor’s degree (BA or BS)

Tools

SAP

Microsoft Office Suite

DMR

Muck Rack

Cision

Meltwater

Job description

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

Senior Manager, Public Relations

Panerai | New York City

Reports to: AVP Marketing & Communications

Role Overview

The Senior Manager - Public Relations will act as a senior member of Panerai’s Marketing & Communications team to drive best-in-class PR strategy and coverage for luxury timepiece maison, enhancing brand equity and awareness.

Responsibilities

1. Drive and secure superior editorial coverage and storytelling across all print and digital outlets & partners to drive luxury positioning, brand awareness and brand equity.
2. Cultivate and maintain relationships with global, national and regional editors across fashion, lifestyle, entertainment, trade and consumer sectors, as well as with stylists and publicists.
3. Oversee PR efforts including product launches, events, store openings, press days, partnerships, local market initiatives, Watches & Wonders, and Panerai Xperiences.
4. Manage media inquiries and sample trafficking between HQ, media outlets, stylists, influencers, and partners for editorial placements, styling, and gifting initiatives.
5. Collaborate with global market teams to ensure brand strategies and product pushes are aligned with planned PR communications calendar.
6. Develop compelling seasonal press stories and pitches to align with overarching brand calendars on national and market-specific level.
7. Develop timelines and communication plans for all PR efforts including product launches, sponsorships, tie-ins, special projects, and key stories.
8. Develop tailored pitch lists for PR campaigns and initiatives, ensuring alignment with brand objectives.
9. Track up-and-coming VIPs, digital trends, and key industry opportunities for celebrity dressing and events.
10. Lead local celebrity and KOL relationships and product seeding for influencer amplification and coverage.
11. Mentor and manage one direct report, while overseeing day-to-day tasks.
12. Manage PR budget including invoicing, expense tracking, monthly accruals, and budget management/reconciliation on a topline level and by project.
13. Prepare ongoing strategy and recap presentations for senior management and HQ reporting.
14. Systematic reporting on a weekly/monthly basis (coverage monitoring, daily coverage tracking, and monthly reporting, DMR, as well as competitive analysis).
15. Interface regularly with senior executives in local office and global HQ.
16. Drive cross-functional collaboration across all departments within organization to drive results across all responsibilities.

Qualifications

1. Bachelor’s degree (BA or BS) required.
2. 8+ years of relevant public relations experience in the luxury retail space, ideally with in-house roles; experience in timepiece category preferred.
3. Strong existing relationships with consumer, luxury, fashion and lifestyle press – endemic watch press a plus.
4. Master storyteller with proven results of premium coverage, delivering on KPIs & familiarity with DMR.
5. Excellent communication, writing, project management, presentation, organizational, and cross-functional collaboration skills, with exceptional attention to detail and ability to multi-task.
6. Entrepreneurial spirit with initiative, ownership, and accountability for business outcomes.
7. Expertise in managing multiple priorities and projects in a fast-paced environment.
8. The ability to perform efficiently in a deadline-driven setting, and flexibility to maintain focus amid change and calm under pressure.
9. Team player with collaborative mindset and influential skills for engaging with internal and external partners to align toward a common goal.
10. Ability to manage big picture and small details simultaneously.
11. A passion for and understanding of luxury and media landscape, engaged with industry news and trends.
12. Proficiency/familiarity with SAP, Microsoft Office Suite, OCP, DMR, Muck Rack, Cision, Meltwater.

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer – United States

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

At Richemont, We Craft the Future!

Expected Salary Range: $110k-$130k

Salary will be determined based on relevant skills and experience.