Senior Manager, Public Relations

Royal Caribbean Group; Miami (FL); On-site; USD 80,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Senior Manager in Public Relations, where you will lead high-impact content strategies and manage key communications programs. This strategic role involves collaborating with senior leadership to enhance the public image of the organization through innovative visual and written content. You will oversee the global press center, develop engaging multimedia content, and mentor a talented team. If you're passionate about PR and eager to make a significant impact in a dynamic environment, this opportunity is for you. Embrace the adventure and take your career to new heights with us!

Benefits

Competitive Compensation

Career Development Opportunities

Travel Opportunities

Mentoring Programs

Qualifications

• 10+ years of PR experience in agency, journalism, or corporate communications.
• Strong writing skills and experience in press release writing and storytelling.

Responsibilities

• Develop and execute global visual content strategies and manage PR programs.
• Oversee the creation of multimedia content and manage communications challenges.

Skills

Public Relations

Writing Skills

Strategic Leadership

Relationship Building

Organizational Skills

Media Trends Understanding

Creative Mindset

Analytical Skills

Education

Bachelor's Degree in Communications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Email

Job description

Senior Manager, Public Relations

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

This position will be working onsite from Miami.

Position Summary:

This is a high-profile role working closely with Senior Leadership to drive successful development and implementation of global visual and written content, entertainment marketing opportunities and productions. This is an important, strategic role in the implementation of public relations programs designed to create and maintain a favorable public image for the organization.

Essential Duties and Responsibilities:

1. Develops, manages, and executes strategies to create impactful global visual content strategies for Royal Caribbean International, subject matter experts, products & services, and events.
2. Works with regional teams, including Head of PR, to strategize and develop content that resonates with local audiences.
3. Oversees the Royal Caribbean global press center and creation of all related content.
4. Responsible for reviewing and analyzing analytics of content strategies and converting data into actionable content recommendations/improvements.
5. Owns and manages significant communications programs, which may include external content production, TV/film opportunities, and events across Royal’s key markets.
6. Oversees the creation of videos, photos, infographics and more in partnership with video editors and designers and independently develops and executes innovative content strategies that support business priorities and media relations efforts globally.
7. Assists with written communications, including press releases, executive communications (internal and external letters, speeches, etc.), statements, and editing content, pitching content ideas.
8. Leads and coaches subject matter experts such as senior media relations professionals, speechwriters, project managers, and other key contributors.
9. Directs the activities of external agencies and internal teams as needed.
10. Builds and maintains key professional relationships with key internal stakeholders such as Marketing, Sales, and RCG Corporate Communications.
11. Independently develops and executes appropriate strategies to address communications challenges.
12. Provides leadership to supporting internal clients on project teams.
13. Serves as leading-edge subject-matter expert on key professional disciplines.

People:

This role is responsible for the management, motivation and personal development of the team including an ongoing program of mentoring and skills development, the setting of objectives and regular appraisals.

Qualifications, Knowledge and Skills:

1. Bachelor’s degree in communications or related field.
2. 10+ years of PR experience in PR agency, public relations, journalism or corporate communications; travel industry experience is a plus.
3. Excellent writing skills and creative mindset. Press release writing, story narrative and message creation experience a plus.
4. Proven experience in a strategic leadership role, managing numerous internal and external stakeholders.
5. Understanding of emerging media trends, content trends, social media and influencers.
6. Strong ability to interact with senior executive team and build effective relationships within the company, public, guests and media.
7. Flexibility to work outside normal hours and travel as appropriate (domestic & international).
8. Excellent relationship builder – ability to create, foster and leverage relationships to achieve outstanding results.
9. Experience managing relationships with a PR agency.
10. Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environments.
11. Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support communications and business needs.
12. Ability to remain calm and non-confrontational regardless of the situation.
13. Good presence – able to quickly gain the confidence of senior management.
14. Matrix and multi-national organization experience preferred.
15. Demonstrated success in planning and implementing integrated PR campaigns with a proven impact on the bottom line.
16. Ability to evaluate and provide constructive feedback in a timely manner.
17. Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
18. Finger on the pulse – always up to date with trends, both inside and outside our industry.
19. Computer literate (Word, Excel, Powerpoint, email).
20. Outstanding English language proficiency. Proficiency in Spanish desirable.
21. Excellent research, written, verbal and presentation skills.
22. Goal oriented and action-focused, practical, and self-disciplined.
23. Effortlessly organized self-motivator with a wealth of creative ideas.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.