Senior Manager, Public Relations

Royal Caribbean International; Miami (FL); On-site; USD 80,000 - 140,000; Full time

Job summary

Join a forward-thinking company as a Senior PR Manager, where you will collaborate with senior leadership to shape global public relations strategies. This role involves creating compelling content, managing media relationships, and leading a talented team. You will be responsible for enhancing brand visibility through innovative communication strategies and impactful storytelling. If you thrive in a dynamic environment and have a passion for public relations, this is your opportunity to make a significant impact in a leading organization within the vacation industry. Explore your potential and embark on a rewarding career journey with us!

Qualifications

• 10+ years of PR experience in agency or corporate communications.
• Excellent writing skills with a creative mindset are essential.

Responsibilities

• Drive strategy for external media content and public relations.
• Manage and execute impactful global visual content strategies.

Skills

Public Relations

Content Creation

Strategic Communication

Relationship Management

Writing Skills

Media Relations

Organizational Skills

Creative Mindset

Education

Bachelor's degree in communications

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary:

This is a high-profile role working closely with Senior Leadership to drive successful development and implementation of global visual and written content, entertainment marketing opportunities and productions. This is an important, strategic role in the implementation of public relations programs designed to create and maintain a favorable public image for the organization. This team member should be a skilled, seasoned communications and public relations professional, capable of providing expert advice to senior executives, directing major projects and project teams, and producing content of the highest caliber. Sound professional instincts, the ability to manage important internal and external relationships, and deep professional knowledge are required, since the team member will be the face and voice of the brand on important projects.

Essential Duties and Responsibilities:

1. The Senior PR Manager will work in collaboration with the Director of PR to drive the strategy for external earned media first content, productions, written communications and events. They will be responsible for the implementation of this strategy globally and work with the earned media team across our key markets, entertainment marketing agencies and other team members to generate strong brand awareness and media exposure in tier 1 titles with high editorial quality scores in line with the brand’s measurement KPIs.
2. Develops, manages, and executes strategies to create impactful global visual content strategies for Royal Caribbean International, subject matter experts, products & services, and events.
3. Works with regional teams, including Head of PR, to strategize and develop content that resonates with local audiences.
4. Oversees the Royal Caribbean global press center and creation of all related content.
5. Responsible for reviewing and analyzing analytics of content strategies and converting data into actionable content recommendations/improvements.
6. Owns and manages significant communications programs, which may include external content production, TV/film opportunities, and events across Royal’s key markets.
7. Oversees the creation of videos, photos, infographics and more in partnership with video editors and designers and independently develop and execute innovative content strategies that support business priorities and media relations efforts globally.
8. Assists with written communications, including press releases, executive communications (internal and external letters, speeches, etc.), statements, and editing content, pitching content ideas.
9. Leads and coaches subject matter experts such as senior media relations professionals, speechwriters, project managers, and other key contributors.
10. Directs the activities of external agencies and internal teams as needed.
11. Builds and maintains key professional relationships with key internal stakeholders such as Marketing, Sales, and RCG Corporate Communications.
12. Independently develops and executes appropriate strategies to address communications challenges.
13. Provides leadership to supporting internal clients on project teams.
14. Serves as leading-edge subject-matter expert on key professional disciplines.

People:

This role is responsible for the management, motivation and personal development of the team including an ongoing program of mentoring and skills development, the setting of objectives and regular appraisals.

Qualifications, Knowledge and Skills:

1. Bachelor’s degree in communications or a related field.
2. 10+ years of PR experience in PR agency, public relations, journalism or corporate communications experience; travel industry experience is a plus.
3. Excellent writing skills and creative mindset. Press release writing, story narrative and message creation experience a plus.
4. Proven experience in a strategic leadership role, managing numerous internal and external stakeholders.
5. Understanding of emerging media trends, content trends, social media and influencers.
6. Strong ability to interact with senior executive team and build effective relationships within the company, public, guests and media.
7. Flexibility to work outside normal hours and travel as appropriate (domestic & international).
8. Excellent relationship builder – ability to create, foster and leverage relationships to achieve outstanding results.
9. Experience managing relationships with a PR agency.
10. Detail-oriented with strong organizational skills and the ability to work in a fast-paced, high-volume environment.
11. Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support communications and business needs.
12. Ability to remain calm and non-confrontational regardless of the situation.
13. Ability to build relationships, liaise and coordinate cross-functionally across teams.
14. Good presence – able to quickly gain the confidence of senior management.
15. Matrix and multi-national organization experience preferred.
16. Demonstrated success in planning and implementing integrated PR campaigns with a proven impact on the bottom line.
17. Ability to evaluate and provide constructive feedback in a timely manner.
18. Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
19. Finger on the pulse – always up to date with trends, both inside and outside our industry.
20. Computer literate (Word, Excel, Powerpoint, email).
21. Outstanding English language proficiency. Proficiency in Spanish desirable.
22. Excellent research, written, verbal and presentation skills.
23. Goal oriented and action-focused, practical, and self-disciplined.
24. Effortlessly organized self-motivator with a wealth of creative ideas.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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