Senior Manager, Product Marketing - Public Sector

F-Prime Capital; Reston (VA); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Equity RSUs

401K match

Flexible work environment

Paid parental leave

Annual personal development allowance

Job summary

Icertis is seeking a Senior Product Marketing Manager to lead the go-to-market strategy for the Public Sector industry. You will collaborate with Marketing, Sales and Product teams to drive revenue, develop compelling product content, and enable field teams with sales tools.

This role focuses on federal agencies, government contractors and related entities, combining technology passion with strong communication.

Qualifications

• 7+ years in high-tech or enterprise software in Product Marketing or Product Management.
• Public Sector experience preferred.
• Ability to create and execute GTM strategies for products and solutions.
• Strong organizational skills and attention to detail.

Responsibilities

• Drive messaging, positioning and GTM strategies for Icertis Public Sector products.
• Develop product presentations, guides, and technical briefs for sales enablement.
• Collaborate across Product Marketing, Marketing, Sales and Product teams to reach revenue goals.
• Develop and train field teams on sales enablement tools.
• Plan and execute GTM activities for product releases and launches.
• Attend tradeshows/events to represent Icertis and showcase technology.
• Track key metrics related to go-to-market activities and content effectiveness.

Skills

Go-to-market strategy

Public Sector experience

Organizational skills

Decision making

Job description

Who we are:

Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to [e-mail] or get in touch with your recruiter.

Icertis is seeking a Senior Product Marketing Manager to develop and drive the go-to-market strategy and execution for Icertis in the Public Sector industry. This role involves the execution of a wide variety of marketing initiatives targeting federal agencies, government contractors and other entities in the Public Sector market, in close collaboration with Marketing, Sales and Product Management. Reporting into the Product Marketing team, the ideal candidate will be a results-oriented, highly motivated marketer with a passion for technology and excellent written and oral communication skills. If you are someone who thrives in a fast-paced, growth-focused environment, we want you on our team! #LI-RS

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

At Icertis, we are transforming how United States federal agencies and government organizations manage their most important contracts—spanning defense, healthcare, public safety, and beyond. Our AI-driven solutions are designed specifically to improve efficiency and compliance for US government contractors and federal agencies. Our dedication to innovation and excellence in Microsoft technology was recognized with the 2024 Microsoft Defense and Intelligence Partner of the Year award for outstanding achievements supporting federal missions. Join us as a Senior Product Marketing Manager to develop and drive the go-to-market strategy and execution for Icertis in the Public Sector industry.

Requirements:

• 7+ years of relevant experience in high-tech or enterprise software in Product Marketing or Product Management. Public Sector experience preferred.
• Proven ability to create and execute go-to-market strategies for products and solutions.
• Strong organizational and execution skills and attention to detail.
• Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan.

Salary range and description:

Min $170,000 - Max 210,000 USD per year

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.

Our Commitments: Icertis is committed to:

• Icertians (employees) and their family's physical, mental and financial health and wellbeing
• Turbocharging Icertians careers
• Making a social and environmental impact in our communities
• Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
• Generous holidays including the 4th of July week off – paid
• Free professional and leadership coaching
• Annual personal development allowance

What we offer:

• Robust medical (physical & mental vision and dental benefits
• Employee assistance program (EAP)
• Equity (RSUs) and shared ownership in the company
• Generous 401K match
• Flexible work environment
• Paid maternity and paternity leave
• Generous holiday and PTO program
• CaaS (coaching as a service)
• Annual personal development allowance
• 7 Days for Humanity – 7 paid volunteer days annually
• Global and regional DEIB steering committees, employee resource groups (ERGs)
• Global DEIB training programs and guest speakers throughout the year

Responsibilities:

• Drive messaging, positioning and go-to-market strategies for Icertis products targeted at the Public Sector industry, including federal agencies, government contractors, state and local government, etc.
• Develop product presentations, guides, technical briefs and other tools to enable sales teams to sell Icertis effectively to our key target markets and audiences.
• Work cross-functionality with members of the Product Marketing, Marketing, Sales and Product teams to define and implement tactics and strategies to achieve overall revenue goals.
• Develop and train field teams on sales enablement tools.
• Participate in cross-functional go-to-market planning and execution of activities for all Icertis Public Sector-related product releases and launches.
• Attend tradeshows and other events to represent Icertis and showcase the technology.
• Work closely with leadership to identify and track key metrics related to go-to-market activities and content effectiveness.